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free white papers Tagged Articles
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BUY BEFORE YOU BUY - GETTING PAID FOR LEAD GENERATION
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| By Mike Schultz and John Doerr
Free is Fine, but Can I Pay Instead?
Marketing is expensive. Especially when you sell complex products and services, your investments in brochures, websites, ads, direct mail, and PR can be steep. After all, you need to educate your prospects and seduce them with your solution and its benefits. This is a bit more involved than grabbing people's attention with a free sample for an impulse product like a cube of bubble gum with a gooey surprise in the middle
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Other free white papers Related Articles
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How to Attract More Customers with White Papers
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| Writing White Papers is a very powerful way to attract more well-paying customers and clients. White papers offer a very unique marketing advantage in a very competitive marketplace. |
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How to Write White Papers for Credibility and Profits
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| White Papers increase credibility and profits . Marketing with White Papers as a part of your marketing strategy can create very quick and appealing results. |
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Best Practices: Creating a Successful White Paper Program
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| A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time.
A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers.
This paper reviews best practices for creating a successful white paper program. |
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Is There Life Beyond Windows? Pros, Cons and Costs of the Major Operating Systems
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| This article looks at the pros, cons and costs of Windows, Mac OS, UNIX and Linux. It's a topic that generates a great deal of emotion, but there's no sense getting hung up on defending a favorite operating system. In the cold light of day, these are the bottom-line issues: Is a given OS the most productive solution for your business? Does it do everything you need it to do? Is it the most cost-effective option? And does it make sense to use more than one operating system on the network?
This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.
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Virtualization: A Small Business Perspective
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| Virtualization is Gartner's Number One strategic technology for 2009. It's become almost a no-brainer for large companies and data centres. But does it make sense for small and medium businesses?
The answer is yes, no, or maybe! That depends on whom you ask, and what you need.
This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website. |
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Extended Warranties: Sensible Insurance or Waste of Money?
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| Paul Champagne saved the Canadian Department of Defence more than a billion dollars over a ten-year period by "ripping up a couple thousand extended warranties", according to Maclean's magazine (6 July 2009). That's a number that's hard to argue with. So we took a closer look at extended warranties: the pros, the cons, who really benefits from them.
The conclusion? Extended warranties are a very expensive form of insurance. They are a cash cow for retailers, yielding profit margins of 50% and more. The benefit to consumers is dubious, to say the least.
This topic is the sixth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.
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Blog With Pizazz - Your WordPress Blog CAN Be Interesting
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| Have you ever found a blog on a subject that interests you only to find that you fall asleep while trying to read it? Blogs are not scholarly essays. They are not reports. They are not white papers. Be interesting and let your readers get... |
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Add Value, Demonstrate Expertise and Grow Your List - All in One
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| How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers. |
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Add Value, Demonstrate Expertise and Grow Your List
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| How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers. |
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How to Turn Your New White Paper into a Great Lead Generation Product
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| White papers are great bait to attract new customers, but too many companies use a "post and pray" approach. These ideas will help you turn that great new white paper into a useful sales tool. |
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