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How Promotional Caps became a Fashion Trend
Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo? This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day. This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap. Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered.

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A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Facts About Oprah Winfrey
She may be one of the most recognized faces in all of the United States, if not the world, but there are many facts about Oprah Winfrey that might not be so well known. From asking fashion designer Ralph Lauren to design cashmere jackets for her dogs to being voted most popular in her high school, it is the little known details about this diva that continue to delight and appease her curious fans.

Mademoiselle Coco Chanel
In her inner circle of friends, fashion designer Coco Chanel was known as ‘Mademoiselle’. Over her fifty-odd year career of running her own business, she came to be considered as the ‘Grande Mademoiselle’ of both the fashion industry and high society. Coco Chanel not only revolutionized what women wore, but also the roles they were supposed to play in society.

Sean by Sean Combs
Adolescents the world over might know him as Puffy Daddy or P. Diddy, but in 2004, the fashion world got a taste of the real creativity behind rapper-producer Sean Combs. That was the year Combs’ Sean John Collection of clothes earned him the title of Top Menswear Designer of the Year from The Council of Fashion Designers of America. His music may be criticized for its lack of innovation, but on that night in June 2004, Combs beat out fashion veterans Ralph Lauren and Michael Kors to take home the award. Playing no small part in receiving this award was Combs’ line of contemporary women’s wear Sean by Sean Combs.

Part 2 Interview of Nigeria/New York's Fashion Designer Lola Faturoti
We complete our interview with Nigeria/New York's Fashion Designer Lola Faturoti. Here, Lola discusses some tips African designers can use to get noticed in the USA/European fashion industries.

Taé Flagship Store, Lagos by Bisola Edun
Designer Bisola Edun has made it explicitly clear to all who will listen her goal to have her fashion label Taé be the first Nigerian fashion label listed on Nigeria's Stock Exchange. The very ambitious Edun also wants to have Taé retail chain stores across the country and also in every major city across the globe. Bisola's recent launch of her label Taéflagship boutique in Nigeria's fashion capital Lagos, brings her a step closer to her goals.

Heir to Gucci Empire Reveals Plan to Double Bet on Fashion
PARIS -- When he bought Italian fashion house Gucci NV a decade ago, French billionaire François Pinault steered his family's lumber and distribution business into the high-profile, high-profit world of luxury goods.
Entrepreneurs – How To Establish And Market Yourself As A Fashion Designer
You’ve been to college or have the fashion skills and you now want to establish yourself as a fashion designer, so how do you get started?
The Motown Etiquette and Style Coach Maxine Powell
Very few people outside of the Motown entertainers know about Maxine Powell (finishing instructor, consultant, fashion designer) from Detroit, Michigan. Ms. Powell was responsible for the style and manners of the Motown entertainers.
How to get exactly the website you need
When you are planning you get yourself a new website you feel that choosing a website designer is the biggest challenge. Well, not quite! The real challenge begins after you finalize the website designer. It is because communicating with a web designer can be the most difficult part as you and the web designer don’t speak the same language in terms of industry or required details of the website
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