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A Great Book Week
One of my favorite things about going dark for a week is that I get to consume a bunch of books. Since we’ve been back from Alaska, my reading pace has been slower than normal, so it was nice to have plenty of uninterrupted time to lay on a couch and read. I usually manage to read a book a day on vacation - this time I only gobbled down five. All but one was great.

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Market Research: Living in the Real World of Business Depends on Comments from the Real World
In the feature film Sliding Doors, I found myself fascinated by a conversation between two friends. Gerry had just been discovered by his girl friend as he was having an affair in their bedroom. Gerry's friend laughs at him and reminds Gerry that he had told him weeks ago that the affair would end without Gerry having to do anything. Gerry's friend asks him, "Do you want my opinion?" Gerry replies, "Am I going to like it?" With a chuckle, his friend responds with, "No. It's based on reality."

Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

To know yourself, know your shadow
It is a common experience. You speak to a friend about some strong negative feelings you have about someone else. Your friend, being a true friend, says, "but aren't you a bit like that too?" You of course don't like to hear this, but it gets you thinking. Maybe you can be a bit like it too. That's a useful admission since it then helps you to manage that characteristic in yourself. This is the sort of self-awareness that is crucial to our growth, to get that the people in our lives are in some way a mirror of ourselves. The concept of the shadow, from Carl Jung, is one of the great insights from 20th century psychology that is invaluable to those of us who seek to build effective relationships with others.
How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
Needed - One More Friend
Somebody once said that a stranger is simply a friend you haven't met. The dictionary says that a friend is one who is attached to another by affection which leads him to desire his company, or one who has sufficient interest to serve another.
The hard part (one of them)
A guy asked his friend, the writer David Foster Wallace, "Say, Dave, how'd y'get t'be so dang smart?"
David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Our Fate is in Our Own Hands
A few years ago a friend had Ned, a small independent contractor, do extensive renovations to his home. Being a very fussy craftsman and cabinet maker, Ned did an especially superb job on the extensive woodwork involved in the renovation. About a year after completing the renovations, Ned bumped into my friend at the local hardware store. "The recession finally caught up to me," Ned told my friend. "I've had to lay off my crew and try to wait out this slow period."

Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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