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Publicity -- What Do You Do When PR Goes Horribly Wrong?
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What if this happens in a public setting? Well, here are 2 things you can do to turn the situation around and come out even more on top than before.

Should You Talk About the Economy In Your Marketing?
Is it a good idea to talk about the economy and get into the fear and negativity, or not? The answer isn't quite so straightforward.

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\"You\'re an idiot if you don\'t start an Internet company right now\"
The following comes from my friend James Altucher's latest TheStreet.com Internet Review (subscribers-only) newsletter. He quotes a highly successful non-Internet entrepreneur friend recently saying to him as follows:

Market Research: Living in the Real World of Business Depends on Comments from the Real World
In the feature film Sliding Doors, I found myself fascinated by a conversation between two friends. Gerry had just been discovered by his girl friend as he was having an affair in their bedroom. Gerry's friend laughs at him and reminds Gerry that he had told him weeks ago that the affair would end without Gerry having to do anything. Gerry's friend asks him, "Do you want my opinion?" Gerry replies, "Am I going to like it?" With a chuckle, his friend responds with, "No. It's based on reality."

To know yourself, know your shadow
It is a common experience. You speak to a friend about some strong negative feelings you have about someone else. Your friend, being a true friend, says, "but aren't you a bit like that too?" You of course don't like to hear this, but it gets you thinking. Maybe you can be a bit like it too. That's a useful admission since it then helps you to manage that characteristic in yourself. This is the sort of self-awareness that is crucial to our growth, to get that the people in our lives are in some way a mirror of ourselves. The concept of the shadow, from Carl Jung, is one of the great insights from 20th century psychology that is invaluable to those of us who seek to build effective relationships with others.

It's Never Too Late for A Happy Life
When Nancy overheard her 5 year old daughter Shelby being asked what she ‘wants to be when she grew up’ she paused to listen to her daughter’s lengthy response. She knew the litany by heart. Shelby wanted to be a rock star, a firefighter, a doctor, a vet, and a writer when she grew up. When the asker responded that she couldn’t possibly be all of those things, Nancy laughed.

Everything Starts With A Conversation (Including Your Next Sale!)
Picture this. You're out having a coffee with a friend. An acquaintance of your friend happens to walk in and sits down for a few minutes to chat. After you finish talking about the weather and last night's sports scores, the inevitable question comes up: "So, what do you do?" You've got 60 seconds. What do you say?

Over Connecting
The distrust and confusion of receiving a random "connection/friend" request. This approach of sending several friend requests to strangers is awkward enough if done purely for social/personal reasons, but is particularly dangerous if done primarily for business networking reasons

Needed - One More Friend
Somebody once said that a stranger is simply a friend you haven't met. The dictionary says that a friend is one who is attached to another by affection which leads him to desire his company, or one who has sufficient interest to serve another.

Happy At Work – Want Professional Success? Ignore Negativity
It is difficult to work in an environment where people are negative. Everyone is responsible for being happy at work. What do you do when a friend wants to vent? How can you protect yourself from the negativity while being helpful to your friend?

Public Relations as the Heartbeat of Your Organization
Nancy Marshall explains how a public relations program shows the media and the public that your organization is live, well, and thriving. It is important to engage in public relations on an ongoing basis, not to just count on one 'hit' to successfully connect with the public.

Our Fate is in Our Own Hands
A few years ago a friend had Ned, a small independent contractor, do extensive renovations to his home. Being a very fussy craftsman and cabinet maker, Ned did an especially superb job on the extensive woodwork involved in the renovation. About a year after completing the renovations, Ned bumped into my friend at the local hardware store. "The recession finally caught up to me," Ned told my friend. "I've had to lay off my crew and try to wait out this slow period."

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