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Lesson #4: Cultivate Your Capital Connections
Gallo was not your average wine connoisseur. He abhorred the snobbishness that surrounded the industry and remained firm in his belief that excellent tasting wines of high quality could be produced and sold at low costs. It was with that same attitude that Gallo approached his circle of connections. It did not matter who you were or what you stood for, if Gallo had something to gain from you, he was going to make sure you were on his side.

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