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Great Storytellers, Great Leaders
Recently I had the pleasure to join an outstanding group at the home of my good friend Peter Guber, one of Hollywood’s greatest moguls, most innovative thinkers, and finest storytellers. In the room were Oscar winners, top business execs, and even one of America’s top engineers, all united by their ability to tell great stories.

About.com’s Martin Murray’s post “Non-Profit Organization Suing ERP Supplier” A Sign of the Times?
In a white paper that I had written in 2007 titled “SAP Procurement for Public Sector” I had highlighted how the challenges with failed ERP-centric initiatives extended beyond the public sector to include the private sector. The difference as one senior Colgate-Palmolive executive told me shortly after scrapping a failed program was that “unlike the public sector in which a failed initiative becomes front page news, private sector company ERP failures rarely make a blip on the media’s collective radar screen.” The lack of media awareness notwithstanding, the frequency of failures in the private sector is comparable to the number of setbacks that occur in the public sector.

Other front page news Related Articles

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
Tips on Writing Headlines
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.
How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

5 Reasons Why Now Is The Best Time To Buy A Franchise
Whether it's the top headline on the evening news or front-page news in your daily newspaper, we are consistently bombarded with bad economic news in the national media. With all that's happening, you could easily come to the conclusion that in today’s economy you would be crazy to consider purchasing a franchise. What the media forgets to mention, however, are all the "right" reasons for opening a franchise business in today’s economy. Here are 5 great reasons to buy a franchise in the current economic climate:

Why Bad News Sells
I was having a meeting with the director of a division of child services for Virginia the other day and we got on the subject of reports about foster parents. She told me how disheartened she was that stories of poor care make the front page but stories like the one about a man in the Northern Neck who fostered a teen with AIDS through his last year of life go unnoticed. A quick check of the headlines on any major news website confirmed her viewpoint. That got me thinking about why bad news sells.
Why Doesn’t the Press Call, email, Text, Tweet?
PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing. In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah! Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!! So what if the site is where media folks go to find/get news/data and where they go to get contact info? Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into this article. Don't waste your best opportunities
Legal Marketing: Protect your Facebook from unwanted intruders
Many legal marketers are beginning to use their Facebook page to post legal industry news and stay connected with co-workers and clients, but make sure your Facebook page is protected from spam and other unwanted issues.

Why are some companies prospering in a terrible economy?
“Job Growth Falters, Clouding Hope for Recovery” This headline, on the front page of the New York Times on Saturday, July 9, 2011, talks about how bad times are and how few companies are hiring. It sounds bleak. But a few companies are growing fast and hiring quickly. Who are those companies and why are they doing so well, despite bad economic news?
How to Create & Profit from Your Facebook Page
Facebook now has over 750 million active users and is the 2nd most visited site in the world after Google. Given these facts, Facebook offers a huge potential to profit and grow your business, and it’s free to create your business page. A Facebook business page, sometimes called a fan page, is more than just another way to connect with prospects and customers online. Your business page can drive more traffic to your company website, build your e-mail list, announce special offers and promotions, provide value and improve your relationships with your prospects and customers. As business pages are public, you can communicate directly with the people who “like” your page. When a person joins your business page, it is published in their News feed so all their friends can see, giving it a viral quality.
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