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Wall Street Journal covers African ingenuity
Recently the Wall street Journal’s front page, featured one of the most inspiring stories of African ingenuity today.

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telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Wall Street Journal covers African ingenuity
Recently the Wall street Journal’s front page, featured one of the most inspiring stories of African ingenuity today.

How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

A Project Blueprint - The Project Charter
Use this one-page tool to figure out how much work you have in front of you, intervene in problems earlier, and make fewer mistakes.

Uncovering Soul In The Workplace
The San Francisco Chronicle recently reported "soul is in". In a headline calling it "the buzzword of the '90s" a front-page story reported that some 322 citations for the word appear in the current edition of Books in Print.

The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

How to Slow or Stop Negative News
What happens when you discover negative news is leaking out about you or your company? Do you ignore it? Confront it? Hope it goes away? The beginning of a news cycle can be the most crucial point for how a news story will be placed, which is why you need to always be in front of the story.

The Easy Way to Get Your Site Listed on the Front Page of Google
Getting your website listed on Google's first page for your chosen keyword is not really all that difficult. You can pay someone to do it for you--if you can afford it, or depending on how little you can afford to spend, you can do it yourself within a couple of months or under one year. I know because I have several websites listed on Google's front page for my chosen keyword and I spent less than $10.00 a year to do it!

Media Training Stresses Effective Communication With The Press
When I run media training seminars, I stress that reporters need help from anyone with expertise in the topics that journalists cover. No reporter can prosper without sources. Even the rawest cubs know they must have authoritative quotes to back up both sides of any story dealing with conflict -- political, financial, zoning, hostile takeovers, executive compensation, you name it. Controversy puts their stories on the front page. Where you come in is that you offer to help the business writer at your local daily or regional business periodical, or a byline name you see in one of those niche publications that are prospering as part of the so-called "trade press." React to a story they write, and tell them they can call on you for on-the-record expertise or "background." Media training can help you reach out for that free publicity.

Keeping Fear Alive
As an example of how pervasive the word fear has become in our daily lives, on the front page of this morning’s (10/11) Los Angeles times, two story headings caught my attention. One said “Cost Fears Cited in Fire Delay” and the other screamed “Fear and mistrust rule in high-stakes Iraqi politics.”

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