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Lesson #3: Build a Strong Brand
“Starbucks represents something beyond a cup of coffee,” says Schultz. “While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things. We are always looking for innovative ways to surprise and delight our customers.”
Howard Schultz Quotes
Howard Schultz Quotes
Accounting 101
The basics of accounting are learned by the 4th grade. Get down to the basics of accounting and what made it complicated.

Tornados, Floods, Leukemia, Strange Lights, Cancer, and the Pot of Gold
So what does all of this mean? These events started about 2 weeks ago and it has been one strange, difficult, and wonderful encounter after another. First off, we had strong storm cells move through my area in Franklin,...
Which is it - Strategic Plan or Strategic Plan of Action?
We've heard the clichés about planning and failure. So, what is the major obstacle for people to simply jot down what's already in their mind? My view is that the act of writing things down makes the idea concrete and attached to commitment and responsibility. In our CYA (cover your assets) culture, one understands the anxiety that can be attached to writing out a plan. Here are several strategies to help you break that cycle and move forward. If procrastination and commitophopeia aren't your issues, congratulations.
What Really Motivates Employees
Each week I travel the country speaking to groups of leaders at meeting and conferences. No matter where I go I’m asked the same question time and again by leaders ranging from frontline managers to CEOs , “How can I motivate my employees?” I’ve heard this question repeated thousands of times. However, what the person asking usually means is “How can I manipulate my employees to do what I want them to do?”

Other front porch Related Articles

Is Your Business a Front-runner?
Creativity in marketing is crucial if you want to join the ranks of the front-runners. • A front-runner business constantly improves its selling skills and techniques. • A front-runner business is the customer’s first choice. • A front-runner business is designed to make a profit.
Make Service Your Nature
The economic recovery is on its way according to the animals around my house. And, they seem to be trying to let me know just that. I recall how my childhood dog got under the back porch steps if a storm was coming. If she paced around a lot and whimpered, you could count on a hard rain. She was never wrong. Nature seems to be able to foretell the future.

The Enduring Presence of Third Stringers
They are not on front pages. You may never read about them or hear their names in their playing days. But you will know their attachment to the sport they love long after those who had names on the front pages are long forgotten. Their spectacular performance in something they believe in and are passionate about is evident in their contribution to it long after the days of their obscurity are gone.

Who's Knocking at My Door and What is He Selling?
It happened again: a knock at my front door. I answered the front door - which was an interruption. It always is. Why don't door knockers understand that they are interrupting? I was not waiting for the visit.
The Wisdom of the Snapping Turtle
When I was 8 years old, during one of my journeys into the woods, I successfully captured a rather large snapping turtle. I immediately brought him back to my grandparents' house, selected an appropriate box, and made him my official pet. As I was being particularly quiet, my grandfather came onto the back porch to determine what mischief I might be pursuing. I showed him my prize turtle and explained that it was now my pet.

Never again…Never
As I sat on my front porch this morning, reading the paper and enjoying my first cup of coffee for the day, I could not help but feel a certain sense of gratitude for the freedom I take for granted every day. I have had the privilege of living in this great country for the last 9 years, and even though I am fiercely proud to be Canadian, feelings of patriotism and adoration for my new homeland were overwhelming this morning. After spending the weekend doing the normal “get ready for summer” stuff around the house and enjoying the last three days of family barbecues and abundance – it really hit home.
They Blinded Us With "Science!"
I finally found my true calling the other day, when I had the sad fortune to find a dead bunny rabbit just off the front porch of our country home. I conducted a thorough examination of the bunny's carcass before properly disposing of it - by which I mean, I looked at it from a safe and comfortable distance. I could not see what might've caused the bunny's demise, so of course I concluded that the poor wretch paid the ultimate price for the sinful climate change caused by humankind....
Customer Service – One Critical Step to Get Employees on Board!
All the money in the world, all the the best experts and all the latest ideas and techniques will never do as much to help you improve customer service as taking the one critical step you need to get your employees on board. Customer service begins on the front lines of your company, and taking this one critical step will make sure your front line staff has the same goal in mind as your top Executives.
Learn public speaking and communication skills in a dojo
Have you ever felt nervous in front of a crowd? How about in a situation where they expect you to be a leader? Many people lack the confidence to believe that they belong in front of a group, especially a group that expects leadership of them. Unfortunately for these people, leadership skills and confidence in front of a group are key elements of becoming successful in life. Many opportunities for success financially, socially or otherwise, come from having charisma. There are many ways to build self-confidence, and subsequently your charisma, but which method is most worthy of your time?
Innovation Needs a Culture of Trust and Openness
The environment of most organizations is too poisonous for innovation and organizational learning to flourish. A mistake is generally a CLM - career-limiting move. Making a mistake in front of many managers is like cutting yourself in front of Dracula. So people become defensive. They cover up problems, set backs, and missed goals.
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