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The Danger Of Celebrity Endorsement
Is the endorsement of your product by a showbiz or sports star really worth it?

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From the Publisher Good Health Beauty
In a recent article in The New York Times, it was reported that an alcoholic drink a day can significantly reduce the risk for heart disease in men while women get the same benefit with only one drink per week. A Danish study suggests that simple alcohol intake for women is protective but for men it is drinking frequently. That's my tip on this month's focus, Good Health and Beauty. Now that we are in the relaxed summer season, aren't you all happy to hear that I am not encouraging you to exercise more, eat healthier food but simply to drink more alcoholic beverages? So be sure to sip a cold beer, wine cooler or an iced martini while you read about all the new health and beauty franchises being marketed.

Profit From The Energy Drink Trend With A Franchise Business
There are energy drink opportunities for the hopeful businessperson, and those opportunities are franchises. If you want to profit from the growing energy drink trend, here are a few franchise business options that can get you into this still-growing industry.
Snag Some Low-hanging Keyword Fruit
Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.
Will Gifts Get Prospects to Return Calls from your Salespeople?
A fruit basket arrived this morning. My first reaction was, "who would want to send me a fruit basket?" It turned out that a salesperson sent it, hoping to get me on the phone. He had already left two voice mail messages and stopped by on one other occasion. As I write about his attempts to reach me, a few thoughts are running through my mind:
Water Everywhere!
With water so plentiful around us, usually people question only the quality of water. Hardly anyone asks you seriously, whether you think you drink ENOUGH water. They ask, instead, what TYPE of water you drink, if they ask at all. Typically, the people who ask what type of water you drink have some sort of a water filter to sell. I’m not selling water filters!
Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
Home-based Business: Why You Should Make Bayberry Candles
Unlike many other waxes for candles, bayberry’s is limited for a certain period of time. Derived from the berry fruit of bayberry shrubs, the candles from such wax can only be made from autumn to spring, season when the fruit-bearing activity is at its peak. Some view this as a liability because its being limited means the price for the raw wax is expensive.
Pop Culture and the Coffee Franchise
Coffee is more than a drink these days it is a cultural phenomenon that seems to have taken the world by storm. While we aren't quite sure it exactly how it began or when it got so big, one thing is for certain: coffee is a drink that is definitely here to stay. If you are interested in beginning a business of your own, you might want to cash in on this big business (in excess of 5 billion United States Dollars per year) and the popular culture it represents.
Climb That Tree and Increase Your Sales
Most salespeople will tell you today that a lot of the business has gone away. The fruit that was once hanging so low in the tree is gone---picked away by the competition---caused to die away by the economy. In fact, it is these statements that trigger the VICTIM mentality and tend to shut down a good portion of the selling efforts. Listen to me: With very few exceptions, there is still plenty of opportunity (fruit) in the tree. Now is the time, however, that we need to learn (or re-learn) how to climb! Now is the time when the “weeding out” process begins. Now is the time when those who “cannot or will not” are replaced by those who can, will, and DO!
Fork It Over: The DOs & DON’Ts of Data Collections
In the digital age many of us are inundated on a daily basis with requests for information. From mailing lists to client surveys, everybody wants to beef up their customer data. Getting customers to fork over sensitive information is no small feat, and (as with anything) some ways are better than others. Take Starbucks for example. This year, just like last year, I received my annual Starbucks “Happy Birthday Free Drink Card”. As we always do my wife and I searched up and down the extensive Starbucks’ menu for the priciest drink. Eventually we settled on some sort of fruit-coffee-ice cream concoction for the whopping price of $7 (CDN). We drank about half of it. So how did Starbucks even know it was my birthday and why was I entitled to a free drink?
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