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How to Let Business Slip Through Your Fingers
Last week I went to purchase some food at the local deli and asked the owner what the ingredients were in the ham he sold. He was very unhelpful as I took him away from preparing food to put into the display case. So I walked out and didn't spend my money with him and won't go back again.

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Action is All
Think about it: How badly do you want to double your sales? What are you prepared to do? By your FRUIT you will be known.

Lesson #1: Create a Brand that Can Be Loved, Honoured, and Obeyed
When Wang first opened up shop on Madison Avenue in New York, she was not just selling wedding dresses; what Wang was selling was service. Her goal was to help the women “that are running around looking for special dresses, looking to have everything taken care of because they have busy lives.” To that end, Wang’s shop also helped brides with their jewelry, shoes, hairdos, and more. “I’m creating an image, a brand and a name,” she says.

Snag Some Low-hanging Keyword Fruit
Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.

Will Gifts Get Prospects to Return Calls from your Salespeople?
A fruit basket arrived this morning. My first reaction was, "who would want to send me a fruit basket?" It turned out that a salesperson sent it, hoping to get me on the phone. He had already left two voice mail messages and stopped by on one other occasion. As I write about his attempts to reach me, a few thoughts are running through my mind:

What Do You Expect From Your Coffee Shop?
You can walk down any high street and almost every tenth shop is some sort of eating place or coffee shop. They spring up here there and everywhere, don’t they? And the good ones are always busy.

How is blogging good for a business?
There’s a shop, which has opened recently, very near to where I live. I pass it every day during my walks and not once have I seen a customer in there. Not once! The shop in question is a clothes hire shop. You can hire ball-gowns, dinner suits, kilts, wedding dresses…that sort of thing. I think they are in the wrong location but they need to start marketing and I think blogging would be a great way to start. They have a website. The domain name is underneath the shop front logo.

Back To Work The Monday After Christmas?
when your ready to leave the rat race, there will be a place here for you, where you can enjoy the fruit of your own labors.

Make it easy for your customers to buy!
If you want your customers to spend with you why not make it easy? This may seem obvious to you, but it is not always obvious to most business owners and I would like to get you thinking a bit here. Let me explain by example... I have just got back from a break myself and the guy that owned the apartments also owned the small supermarket down the road. The apartments were self catering so it would be good for the owner if the people staying there were to cook food and purchased from his shop. When we arrived he took time to mention his shop so that we would visit, which we duly did and I am sure you are waiting for the but here...and there is and not just one the way I see it.

Home-based Business: Why You Should Make Bayberry Candles
Unlike many other waxes for candles, bayberry’s is limited for a certain period of time. Derived from the berry fruit of bayberry shrubs, the candles from such wax can only be made from autumn to spring, season when the fruit-bearing activity is at its peak. Some view this as a liability because its being limited means the price for the raw wax is expensive.

Climb That Tree and Increase Your Sales
Most salespeople will tell you today that a lot of the business has gone away. The fruit that was once hanging so low in the tree is gone---picked away by the competition---caused to die away by the economy. In fact, it is these statements that trigger the VICTIM mentality and tend to shut down a good portion of the selling efforts. Listen to me: With very few exceptions, there is still plenty of opportunity (fruit) in the tree. Now is the time, however, that we need to learn (or re-learn) how to climb! Now is the time when the “weeding out” process begins. Now is the time when those who “cannot or will not” are replaced by those who can, will, and DO!

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