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New FTC Guildlines for Online Ads
The number of changes are many concerning how endorsements by consumers, experts, celebrites and organizations.Include what are the connections between the advertisers and those doing the endorsements and tesimonials.There has been to changes or updates in the The Guides since 1980.

Credit Alliance Group reports an increase in complaints to the FTC about creditor harrassment calls

According to the AP report, almost 39 percent of Federal Trade Commission complaints cited demands to pay debts that weren’t owed or payments that were more than legally allowed. Credit Alliance Group instructs their clients on how to file complaints against creditors who are in violations of the Fair Debt Collection Practices Act. Credit Alliance Group is striving to set itself apart from the debt settlement industry in customer service.

FTC Lays Record Breaking Fine for Telemarketing Scheme
Telemarketing has gotten a bad wrap over the years, and the FTC is out to get those disgracing the industry.

4 Tips to Avoiding Affiliate Fraud

As long as there are internet businesses, there will be people trying to steal your income. Affiliate theft and fraud are on the rise. More than ever merchants need to monitor the actions of their affiliates and arm themselves against fraud. Especially if you consider that the FTC is now making merchants responsible for the action of their affiliates. While good affiliates can make you money, naughty ones can cost you a lot.

Ms. In-between
The either-or world continues to decay, confronted by a shifting economy and the tools of the net.

5Linx Scam And The Facts About It
There's something anyone who is looking at an MLM business opportunity should understand about the word scam and 5Linx scam is no different.

The Truth About The SendOutCards Scam
Here's the real truth about the SendOutCards scam and what it really means in the MLM and Network Marketing industry. Read this before moving forward with any home based business opportunity.

How To Google Adwords Part #2- A Quick Guide To "Pay Per Click Marketing"
Do you want the fastest and most efficient marketing strategy to work for you or against you? I would have to say I have never found one like Google Adwords, I know their are many ways to market your product or service online but none that will deliver this type of high quality visitor to your website...

FTC Ruling RE Bloggers A Long Time Coming

In the June 11th PI Window on Business broadcast I asked a guest panel the question “Has Blogging Crossed The Threshold of Legitimacy?" As the segment description will tell you, the basis for asking the question in the first place was an AdAge.com article from April 13, 2009 titled “Bloggers Be Warned: FTC May Monitor What You Say, ” in which writer Michael Bush reported that “As part of its review of its advertising guidelines, the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they are promoting.”

FTC Rules on Endorsements and Testimonials in Blogs
The Federal Trade Commission recently revised its "Guides Concerning the Use of Endorsements and Testimonials." The updated rule regulates bloggers' testimonials and endorsements.

The most important advice I can give you
The following is the most important piece of advice that I can give you.

For Emails That Work – Avoid These “Disaster” Words
Pam Foster, Web Copywriter and author of The Copywriter's Clear Path to Profits, exposes the disaster words you need to avoid to help your emails reach their mark.

Franchise Financial Information
As dictated by the Federal Trade Commission (FTC), franchisors are required to give prospective franchisees a copy of their Uniform Offering Circular (UFOC) document, which contains financial and material information about the franchisor.

Your Million-Dollar Testimonial Strategy: Using Testimonials to Counter Objections

At the end of the day, your job in selling your product and service is to have the prospect trust what you tell them. Trust that they can obtain the results you indicate. And if they have an objection, trust your explanation on why it shouldn't be a roadblock. We already know that testimonials are the single most trusted source of information for prospects so using them for objections is the most important thing you can do for effective objection handling.

What is the Franchise Ufocs Role

Learn more about the UFOC before buying a franchise. Franchising is a contract system between two parties-the franchisor and the franchisee. As with any contractual agreement, there are legal documents and agreements that must be followed by both parties. The first of these documents is called a UFOC, or Uniform Franchise Offering Circular. Essentially this document is a disclosure of specific types of information that the franchisor must present before any agreements are signed.

Franchise Financial Performance

Your status as either a potential purchaser or merely a curious member of the public partially determines the amount and quality of information you'll be able to discover about the financial performance of a specific franchise. Potential purchasers are able to find out about a franchise's financial performance via the Federal Trade Commission's (FTC) Franchise and Business Opportunity Rule. Under the Franchise and Business Opportunity Rule, franchisors are required to make a series of detailed disclosures to potential purchasers, either in the Uniform Franchise Offering Circular (UFOC) form or in the form provided by the rule.

How Much Can You Make in Franchising?
Franchisors often don't give straight answers to franchisees asking the question “How Much Can You Make in Franchising?” due to the numerous legalities involved.

The FTC on Earnings Claims Statements
Are you considering buying a franchise? One of the first steps you ought to take is to determine whether that franchise is doing well or poorly financially, which involves determining what the franchise’s actual quarterly and/or annual earnings are.

Benefits and Responsibilities of Franchise Ownership
The benefits and responsibilities of being a franchise owner are vast. Though you get a system of business to start with, but you will be responsible, if any term of the franchise agreement is broken. The support offered by the franchisor will benefit you considerably while starting the franchise. However, it’s your responsibility to ensure that the franchise operation runs smoothly.

Is Marketing On Multiple Levels Right For You
The mere mention of multilevel marketing instantly turns some people deaf to any further discussion as they are reminded of the infamous Ponzi or pyramid schemes of the mid-20th century. With the age of computers and low employment options, multilevel marketing programs often target those looking for work from home opportunities...

A Checklist for Franchising Your Business
Franchising your business is a major undertaking. Here is an essential to-do list for the prospective franchisor.

Social Media Legal Risks: Seven Ways to Maintain Social Media Marketing Legal Compliance
In October 2009, the Federal Trade Commission released it's updated "FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising." The purpose of the update was to address the increasing use of endorsements by consumers, experts, organizations and celebrities in online marketing. The update is particularly relevant to the explosive growth of social media as a marketing tool.


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