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Lesson #2: Chase Your Dreams
“Somehow I can’t believe there are any heights that can’t be scaled by a man who knows the secret of making dreams come true,” Disney said. “This special secret, it seems to me, can be summarized in four C’s. They are Curiosity, Confidence, Courage, and Constancy and the greatest of these is Confidence.”
Do you have the coourage to be a thought leader?
Thought leaders need to be brave - brave with their thoughts, brave with how they put them out there and brave enough to stand up and defend them if necessary. The way we communicate with our various stakeholders has changed significantly and thought leadership can deliver the means for engaging in a more meaningful way for both parties.
How to Build a "Value Sales Ladder" Customers Will Buy Into
The Value Sales Ladder is a visual representation of a company's entire menu of product or service offerings. It demonstrates how customers are brought into the sales process, where they stand at any given moment, and how the company increases clients' commitment over time.

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Get Rid Of Your Stuff Declutter Your Life
Do you have drawers full of clothes you don't wear? Rooms full of junk taking up space. Are you a bit of a hoarder? How much stuff do you have in your house that you don't really need or use? Now's the time to have a good clearout and here's how to do it.
Lights, Camera, Action! Lucas Takes the Film Industry by Storm
In 1967, realizing that they had stumbled upon what could be a very successful business relationship, Lucas and Coppola joined forces to create their own production company, American Zeotrope. Their first venture was turning Lucas’ student film THX 1138 into a full-length feature film. After being received successfully, Lucas formed his own company, Lucasfilm Ltd., and began writing a film based on his experiences growing up in quiet Modesto. Completed in 1973, American Graffiti went on to win a Golden Globe and was nominated for five Academy Awards. Lucas had now become a recognized name throughout Hollywood.
Amazon Shorts Connect With Readers
Can you use the Amazon Short program to create buzz about a full-length book? I show you how I'm doing it in this article and give you the insight so possibly you can do it for your own book.
Putting Your Mind to It Reaps Massive Benefits
Find a quiet spot, close your eyes, and begin to breathe deep even breaths – in and out. Think back to the times when you were “in the zone”, when you achieved everything you put your mind to seemingly simply by giving it your full concentration, your full attention, your full focus. Didn’t it seem almost effortless? As if it just happened exactly as you desired it without serious work?
Personal Alignment
At some point, most of us have experienced that vague feeling that something isn't quite right .... even if we cannot quite put our finger on what it is. Maybe we feel we are running on a fraction of our full potential. Or that we lack the full measure of courage / confidence that we would like to have. Or perhaps we believe we have everything in place, but our intuition does not quite go along with this analysis. This may be indicative that some "alignment" is missing. Here is a brief overview of some of the key elements of personal alignment, even if the full relationship between them is too complex to represent here.

Have you put in your 10,000 hours?
Length of time required to master a skill or craft
Hire the Best Salespeople on the Planet
Several months ago Objective Management Group began to identify hirable candidates that are ideal - they will ramp-up more quickly than a normal hirable candidate. A normal candidate should ramp up according to this formula I devised many years ago: Normal Ramp Up = Length of Sales Cycle + Length of Learning Curve + 30 Days.
Why is a Business Plan Important?
A business plan is a clear and concise way of putting your thoughts onto paper. Contrast to popular belief a bank underwriter does not give more favor or merit to a business plan that is 100+ pages long. Make sure you are being short and to the point. A typical length for a business plan can be 4 to 10 pages in length. Here are the major areas to consider when writing your business plan:
Accentuate the Negative
I’m one of those folks that is squarely in the camp of the glass is not just half full, it’s mostly full, so this post may seem a tad uncharacteristically, well, negative.
Email Marketing Made Easy #15 - Writing Effective, Sales-Generating Emails
Writing an effective, response-generating email ad, whether it's a small, six-line ad or a full-length "solo" ad, is not as hard as it seems. It really needs to follow six simple steps:
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