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5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.

Other functional role Related Articles

From Compliance to Reliance For Accountants
In my role as a coach, I have noticed that a difference exists between the role of a traditional, compliance-oriented accountant and the role of an accountant who also provides advisory services to their clients. I will explore why accountants have traditionally been reactive and the benefits of shifting to a more pro-active model of providing additional value-added accounting services.

The Opportunity of Conflict
You will feel better about your professional role and see greater accomplishments. Here are several areas in which you can reconsider the role of conflict and apply different approaches to it.
5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.
Clear Goals Need Clear Roles
Job descriptions evolve over time. But all employees, new or old, need to have a clear understanding of their role in a company and what is expected of them. New hires need a starting point for their position. Long-term employees may need guidance about what their continuing role in a company ought to be. In this article, we discuss the importance of defining job role.
10 Pointers on Starting a Blog
Blogs can be cathartic, functional or just plain fun. Here are some pointers on starting a blog.
How Many Salespeople Shouldn't Be in Sales
Our certified sales development expert in Singapore, Ray Bigger, of Think8, asked if we had data on what percentage of salespeople should be considered for a different role. Of course we do, Ray! In this case, a different role doesn't mean a different sales role, it means that they suck so bad and have such a small upside, they shouldn't be in sales - period.
Conversational engagement versus static accessibility: sharing knowledge in the 21st century
Key points • Old mindsets must be set aside in favor of a more progressive view that is commensurate with the growing awareness that an organization’s purchasing team is not merely a functional extension of another department, but plays a critical strategic role in the emerging global enterprise. • This is not just limited to purchasing, as both CIOs and CFOs are going through a transformation that is based on a collaborative versus a siloed view of organizational duties and complacent relationships. • A key enabler for this change in outlook is the various social networks and mediums. But it is painfully apparent that the recognition of how social networks can and ultimately will influence both conversational insight and the purchasing function itself is lost on the majority of procurement professionals.

HR's Challenge for the Recovery!
As many companies think out strategies in response to the recent recessionary downturn, and its anticipated effect on them, HR's role in their corporation's activities must change. To help companies thrive, HR must work to lower workforce related costs and increase productivity. To improve business performance over the longer term, HR must revamp and realign its functional contributions, and its services, in order to seize the opportunities created by the economic recovery.
LEADERSHIP: FROM ROLE PERFORMANCE TO ROLE MODEL
Do not worry about holding high position; worry rather about playing your proper role.Real leader plays multi role. Whatever role requires played by him is an essence of leadership. People in to the world have to learn that they are role models. They have that quality that which admired the people, society or organization that made them want to be like them. Leader behaves as role model in all the situations. Tough, but leaders are born to meet challenges.
Matrix Organization - Possible in China?
- Published by CONCHIUS in China Daily 9 June, 2009. In general, we have observed that international companies that choose to use a matrix organization in China struggle to get their organizations up to speed for a much longer period than companies that use a functional structure. A matrix organization has no clear hierarchical structure and defined responsibilities as a functional organization has. A matrix organization can take different approaches when dividing responsibilities and one of the most common approaches is project orientation.
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