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funnel Tagged Articles
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Using The Funnel Concept To Sell Your Knowledge
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| The "sell your knowledge" funnel process is an excellent illustration of how to build a business selling information over the internet. Once you understand it, you will know exactly how to build your business online. |
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How To Select Products For Your eBook Business Funnel
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| There are many people who launch their eBook business by selling a number of unrelated products. This is a funnel not a public library! You need to have focus in your marketing. The entire point of the funnel is to use related products and services to move your customers through the wide part of the funnel so that they do business with you in the deep, tight, highly customized and high price point areas of online business opportunities. |
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Should work cells be used in Sales and Marketing?
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| Followers of my blog have seen how I use DMAIC principles in discussing the marketing funnel. And in reviewing, discussed how adding toll gates for identifying when prospects should move from one stage to the next. Inside the stages, we have different marketing programs that are taking place. But I really never talked about the personnel that were handling these programs. In most sales and marketing applications, you will have marketing assigned by the duties they do and salespeople assigned to certain accounts. I think it might be interesting to consider what we have learned in U-shaped or L-shaped work cells. |
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A Little Law applied in Lean Marketing
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| A simple equation called Little's Law can tell us how long it will take any prospect to be turned into a sale simply by counting how many customers are in your funnel and how many sales we complete each day, week, etc. |
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Learned a Marketing Lesson at the AME Conference
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| The relationship to that concept was demonstrated at the AME Conference. The attendees and exhibitors have been thru the top section of the hourglass and now are in the bottom half. Not to sound too clinical, but they were the Buyers of the program. The next step in the funnel is the Repeat stage. AME started marketing the next conference in Baltimore immediately after you signed up for this one. |
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How to turn your prospects into paying customers
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| One of the biggest battles in the search for business is getting your website found on the internet - Search Engine Optimisation (SEO) and Pay per Click (PPC). You may be thinking that this is another article about SEO and if you were you will be forgiven for thinking this, but it's not at all...
SEO is a vital part of your online business, but it is not where it ends! Let me explain further...
People only buy when they:
1.Know your company;
2.Like what they see, and;
3.Trust you or your company.
So once you have spent your money attracting people to your website, you now need to direct your attention to converting those prospects into paying customers by working on the above list, so how do you do this? |
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Creating a Successful Internet Marketing Funnel
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| Content is king when it comes to the net. You can’t overestimate it. Once that most important element is in place, there are various ways to package and deliver your content. To be effective, you need to develop a consistent, cohesive message and offer relevant content, but you also have to build relationships. Once you have a comprehensive approach in place - now is the time to add the silver bullet and separate yourself from your competitors. |
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“Funnel” or “Incubator?”
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| Friendly violent debates are really a lot of fun. They’re also the best way to practice selling complex ideas. Fortunately for me, there are lots of folks ready, willing and able to have no-holds-barred, free-for-all arguments about my allegedly brilliant ideas. One of my favorites involves the traditional “sales funnel” metaphor. |
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Sell Em What They Want
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| I had an interesting conversation with a colleague the other day. We were discussing the fact that, try as we might, our prospects don't always know that they need what we have to offer. Often, they think they know what they want, but professional (not infallible) experience tells us we might know better. |
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Fully Integrated Websites...
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| Web site visitors expect more interaction than traditional 'brochure-ware' sites offer. Fully integrated sites marry that with practical needs. In this article I discuss how to manage your content quickly and easily and keeping your site fresh for both visitors and Google. |
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What Is Truth?
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| I found myself recently engaged in a discussion which centered around the question "what is truth?"
An interesting question which poses many risks in terms of providing an answer. When I refer to risks, I am of course talking about the polar opposite exercise of earnestly pursuing too deep a philosophical debate that accomplishes little more than inflaming personal passions or, conversely, falling into a whimsical irreverence that is reminiscent of the Bill Cosby "why is there air" routine. |
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Evolutionary Network Marketing System
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| Attraction marketing is the new key to success for online network marketing and affiliate and mlm entrepreneurs and anyone looking to setup or having an existing online business. |
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Targeting Your Niche Made Simple – Start Small, Grow Later
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| It's perfectly normal to have big dreams when starting a business of your own. Having this long term vision provides both direction and ambition along the way. To really achieve though, you've got to start somewhere and make steady progress-it would just be way too easy to skip from startup right to industry leader, right?
The surest way to ensuring profitable growth is to target and earn the trust of your niche. Start small, grow later. |
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Twitter – The Social Media Tool That Works Wonders For Business
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| First it was Google that piqued the interest of the business world. While most business owners continue to focus on Search Engine Optimisation(SEO), and what they need to do to continue rank high on Google and other search engines, savvy corporations and small businesses are breaking rank and focusing their efforts in a new direction – Twitter, the social media platform that has quickly become a phenomenon in online marketing.
So what’s so special about Twitter, and what are these businesses doing that makes Twitter an exciting proposition for business growth. |
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Cold Calling Isn’t the Only Way to Get Prospects
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| Not many sellers like cold calling. They may be forced into it but they go kicking and screaming, avoiding it with any excuse. Unfortunately, they think it’s the only approach to prospecting, but it doesn’t have to be that way. |
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Use a Benefit Funnel to Write Compelling Copy
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| If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.) |
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The Weapon
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| There is always a danger in focusing on the tools used to get a job done. (We all know the cliché about the six-year old with a chain saw...) That said however, a robust CRM system just might be the most powerful tool a sales team can have. |
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Give the customer more than what is asked
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| This article delves into the foresight and initiative shown in giving the customer more than what is asked. The customer loves it when something was provided without having to ask for it. A short small-group exercise is included. |
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How to Make Your Website Successful: 5 Web Usability Tips that Will Boost Your Conversion Rate
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| Discover Why Some Websites Are Successful and Others Fail Big Time. This Article Goes Over the 5 Most Common Website Mistakes and Explains How to Avoid Them.
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Success with Angels: Ten Top Action Items
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| Every new startup I know dreams of being funded by an Angel investor. Yet according to the latest data from AngelSoft, only about 1 out of 100 companies who initiate the formal request process actually get funded. If you follow these action items, you could be the next one.
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The Best Way to Launch a Product Online
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| For those who have been following me for a while, you know that I am a big fan of testing. There are two requirements for testing the success of a product online: you need to do it with as little money as possible and you need to launch it quickly.
Step 1: Register a Domain Name
I know, you can use a free blog and you wouldn’t have to spend $10 for domain and hosting. But people don’t usually buy from blogs or free domains with ads everywhere. Besides, if you don’t want to invest $10, you shouldn’t be running a business.
Step 2: Create a Landing Page
Do this yourself. Don’t spend money in professional web designers yet. This is the only page your website will have at the moment. Some tips about creating a successful landing page: |
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Close the Funnel, Open the Tunnel to Win More Sales
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| Do you think of your leads as going into a funnel? Now is the time to switch that paradigm an embrace the 21st century strategy of a tunnel that works with relationship selling and education based marketing far better. |
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Entrepreneurs – Why Should You Sell Low Ticket Items?
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| When you first start your business, it is tempting to sell a lot of high price products, but that may not be the most profitable way for you to go. A better way might be to sell low ticket items. |
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Entrepreneurs - Is The Business Opportunity Too Good To Be True?
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| Times are hard and you want to start you own business to make some extra money, or maybe expand your existing business. You’ve seen a great business opportunity but is it a scam? |
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Entrepreneurs - What Can You Learn From Dolly Parton?
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| Dolly Parton is an extremely well known and very recognizable business women. She has built an international multi dollar business from her great singing voice. What can we learn from the way she does business?
Well let's have a look at the Dolly Parton Dinner Show experience and my visit there one Christmas.
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Show Your Clients the Money!
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| Are you wondering how to close those opportunities lingering in your funnel? While these are admittedly challenging times for many, I still see lots of sales being made. So what're those sellers doing differently? They're showing their clients the financial justification behind their decisions.
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Habits
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| All habits, good and bad inhibit intuitiveness. |
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The 7 Secrets to Improved Prospecting
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| Prospecting is a core skill anyone in sales absolutely must master. Without prospects you have no one to sell to. Without someone to sell to you can’t sell. |
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Sales Help Through the Six Universal Funnel Laws for Businesses
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| If you, as a small business, entrepreneur or sales, believe in What’s Goes Up, Must Come Down, then why not apply similar principles to your daily business actions? Using the Six Universal Funnel Laws for Businesses, should help you quickly double your results because what goes in, must come out. |
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How Not Having a Marketing Funnel Hurts Your Practice Without You Knowing It
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| Not having a marketing funnel in place is hurting your business in several ways – whether you are aware of it or not. |
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Increase Sales Through That Third Contact and Beyond
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| Did you know that 25% of sales people make a second contact and then stop! Are you one of those sales professionals who gives up after the second and does not make a third effort to connect with that desirable prospect? |
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QA with a Story Guru Jon Hansen A Storied Career Interview
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| “I’m delighted to present the fourth installment in this series of interviews with some of the gurus of both performance and applied storytelling. This interview is with “Cousin” Jon Hansen (actually no relation as far as I know). I “met” Jon through this Blog. He uses storytelling in the procurement sector. Read more about him in the links below his photo.”
From A Storied Career Interview series (By Dr. Kathy Hansen |
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Kill The Wolf
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| What's the common image of a salesperson? The big bad wolf. The big bad wolf seeks and destroys. |
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What's In A Plan
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| Create and use a written business plan. It's your road-map to success. |
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The First Step to Turbo-Charging Your Marketing
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| You must know who your target market is before you can build an effective marketing plan. |
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User Engagement - the Most Important Metric
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| As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop the traffic. With so many options and users suffering from information overload, user engagement is the cornerstone of developing a successful online brand. |
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Complete Sales Freedom in Two Years or Less
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| Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.
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Secrets to Filling your Coaching Practice
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| The first step in your product "funnel" should NEVER be coaching. You want people to *ask* you for coaching. That's how you will never get any objections to your fees and can comfortably choose your ideal clients. |
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Product Maps
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| Having a "path" for your clients and customers to follow can make an incredible difference in your business. The best way to understand this concept and put it into practice for yourself is to be a student of others. The most successful entrepreneurs that we all know, respect and envy do just that! |
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Five Sure Ways to Attract High Quality Coaching Leads
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| One of the biggest challenges almost all coaches face is getting leads - high quality contacts of people who are interested in improving their life, relationships, or career. But, building a mailing list is not the same as getting coaching leads. Many people with mailing lists who are not making enough to pay their bills! Here's how to really build a list of coaching leads. |
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Other funnel Related Articles
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Your Local Small Business Online Marketing Funnel
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| "Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you.
This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.
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How Not Having a Marketing Funnel Hurts Your Practice Without You Knowing It
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| Not having a marketing funnel in place is hurting your business in several ways – whether you are aware of it or not. |
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Keep Your Pipeline Full!
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| It’s not uncommon to lose focus on your pipeline – or funnel – and consistently filling it with new opportunities. Reps often spend too much time on a few opportunities that are on the verge of closing at the bottom of the funnel, and don’t seek out new leads to fill the funnel. |
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Use a Benefit Funnel to Write Compelling Copy
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| If you've studied some of the big-name direct marketers, you may have heard of a "customer funnel" or "product funnel." That's *not* what this column is about, so don't skip it because you think you already know. (If you don't know, I explain in the last paragraph.) |
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How To Select Products For Your eBook Business Funnel
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| There are many people who launch their eBook business by selling a number of unrelated products. This is a funnel not a public library! You need to have focus in your marketing. The entire point of the funnel is to use related products and services to move your customers through the wide part of the funnel so that they do business with you in the deep, tight, highly customized and high price point areas of online business opportunities. |
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Increase sales by optimizing your sales funnel
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| Businesses sell but are rarely as intentional as they should be about it. While a business might do a lot of things to market and sell their products, they might be doing too much! Even more success with less effort is possible by taking a closer look at the sales funnel. Use these strategies to optimize your sales funnel and get more people buying from you faster. |
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Your Marketing Funnel: A Key To More Sales Leads
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| A marketing funnel is an important tool in your quest for growing your profits faster.
If you picture a funnel, you know it's wide and open at the top, and narrow at the bottom. At the top of the funnel, is where most of your prospects will enter. At the bottom of the funnel is where you will find your most profitable clients. The middle should offer in-between levels of services/products and prices.
The idea is to create a marketing funnel that gives your prospects the option of jumping in where they want, and then move them along so they can benefit from your higher priced products and services.
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Lead Management - A Focus Above the Funnel -- Part I
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| Most of the time people focus on the funnel and prospecting, and take a less structured approach to managing leads and activities during the lead and lead conversion phase of the sale. A number of things you do at this early stage can dramatically impact the end result before they ever enter the funnel. |
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Lead Management - A Focus Above the Funnel - Part II
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| Most of the time people focus on the funnel and prospecting, and take a less structured approach to managing leads and activities during the lead and lead conversion phase of the sale. A number of things you do at this early stage can dramatically impact the end result before they ever enter the funnel. |
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Increase Profit and Save Time with this Simple Business Tool
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| There are so many marketing channels and sales responsibilities, how can an entrepreneur keep them all straight? Here's a tool that can help: The sales funnel. Most people think of the sales funnel as a concept, but it's really a strategic tool. Keep reading to find out how it can help you increase profit and save time. |
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your suggestions to make the newsletter
look like the website and profile younger
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