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The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some dont--and Ive been on both sides of this equation. A warning though: If you read this book, youll revamp a lot of your marketing material (as you probably should).

Other fuqua school of business Related Articles

It IS a Popularity Contest
Business and high school actually have one very important thing in common. Thinking back on my high school days, I remember the start of the school year and when elections for class president were about to begin. . .

Surface chats at B-school
Dawn Morrow, an MBA candidate at the UNC Kenan-Flagler Business School, wrote this to me after I spoke there recently. Great observations about the surface chats that happen at B-school and everywhere else.

Connect for the Success of Your Child
You attended Back-To-School Night and you're on helping-with-homework duty, but that's not all you should be doing this new school year.

Mann Deshi: A Micro-Business School for rural women
The Mann Deshi Business School for Rural Women (MDBS) is a new Micro-business school program launched in India that provides training in technical, financial and marketing skills to women with no formal education and to girls who have dropped out of high school, allowing them to start and improve their own small enterprises.

Its Never Too Late!
In May of 1983, Helen Hill, age 95, received her high school diploma. She was absolutely ecstatic. When she finished high school 76 years earlier, she and her five classmates did not receive formal diplomas because the school was so much in debt they could not afford them. When she received her belated diploma, Mrs. Hill was thrilled.

From Go Fast Kids to Calm Kids
Making that transition from holiday mode to classroom. How excited do kids get with the start of school approaching? Getting kids to go from the freedom of school holidays to move to that place of being settled and ready for school can be a challenge for some parents. Many children now days are identified as being ADD and ADHD I call these kids “go fasts” and the transition from holidays to school can be a bit more of a challenge for these kids. Being a “go fast” kid is fine, they are full of excitement and life, but it does not always suite the classroom environment. So how do you handle the transition time as they move into the structures of a new school year and a classroom environment?

Become a Student Of Success And Change Everything
I heard this term long after I was a student of the learning environment known as school. When I was in school I never had good grades and becoming a success seemed to be something that was left for others. In school we are all graded on the merits of the people who excel at learning. This article is about how anyone from all walks of life can change their life to be anything that they want it to be. Its about how, after many years of believing that I had to settle for what life dealt me by not being good in school was something I could change. I heard that to change your life you had to change the way you think.

New School Year: Lessons from a Middle Schooler
Today is the first day of school in Michigan and I am the new mom to a Middle Schooler!. Time has flown so quickly. It seems like just yesterday that I was holding him in the rocking chair in his room. I remember looking at his little legs and thinking to myself, some day his legs will hang over mine when he sits on my lap. I cant even imagine it. And now here we are, its been years since hes spent any time on my lap. His legs would almost hit the ground, all in the blink of an eye. Where has the time gone? I watch with amazement as he heads off to Middle School with nothing more than anticipation. Hallways to maneuver, new school, way more kids, lockers and classes to find. His elementary school is nothing more than a fond memory and he is ready to move on. I am so proud of him today!

Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing
Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke Universitys Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional advertising (print, radio, TV) spend by 7.9% while increasing their overall Internet marketing (online advertising, social media, search engine optimization) spend by 9.5%.

For Retail Franchises, the Back-to-School Shopping Season Spells Sales
Back-to-school shopping is the second biggest consumer spending event for retailers, behind the holiday shopping season. Retail franchises that carry back-to-school must-haves are benefitting as families prepare for the impending school days.

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