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How to Cold-Pitch a Reporter
If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin.
Saving Manufacturing Jobs
Many manufacturing jobs in the US have been lost to other countries. This article will provide a means for having everyone in the organization focused on the common goal of making changes in their area of responsibility to ensure long range success of the organization.
The Future Looks Bright for a Career in Real Estate Staging
As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison.

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How Long Since You Cleaned Your Personal Filter?
Everyone has a giant filtering sytem made up of your needs, values, beliefs, knowledge, attitudes and experiences. Each of us also has a lot of "stuff" that clogs our filter. To communicate well, you need to periodically clean your personal filter just as you do your car and furnace filter. Learn how to do it!
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