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The Franchise Buying Rules Have Changed
It used to be that franchisors would advertise wisely, talk only with prospects that proved a high level of interest, and award the franchise to the most able. That still happens today, but the rules of the game have changed; the franchising world has entered The Intention Economy.

Other future trend Related Articles

A New Trend in Web Marketing Capturing the Attention of the Novice Web User
In our work as usability consultants we have seen an interesting trend on the Web. This trend has to do with the increase in novice users learning to get their needs met via the Internet. These users have decided they finally need to go online to get information or buy products and services. The novice user has found that there is now enough benefit to the Internet that they should take the time and energy to get out of their comfort zone and get online.

The Future of Online Marketing
A look at what the future of online marketing holds, from the near future to the distant future.
Tips On Writing With Personality
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from ‘buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business – so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will.

A Target Market the Key to Selling More
As long as you think you can sell to anyone you can expect a difficult future. Your future will be one where you’re always scrapping to find someone you can talk to about your offer. A future where no one is really interested in what you have to say.

Are You Rude on The Internet? It Can Hurt Your Business.
I don’t know about you but I’ve noticed a disturbing trend occurring both on the Internet and in real life. The trend is rudeness. I watched a taping of Oprah tonight (see the CNN breakdown of this show here) that enlightened me to a book, a doctor and a quote that made the light bulbs go off. Dr. PM Forni wrote a book called, “Choosing Civility: The Twenty-Five Rules of Considerate Conduct” and although I have not read it yet, you bet it will be in my next book store purchase.

Getting back to sales basics
It’s time to get back to basics. I don’t know about you but recently I have found myself getting more and more distracted by the latest trend and fads, especially the social media phenomena. My reason for this is that I have been trying to get my head around social media and specifically, the impact on the sales profession. As you may have gathered, I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so much to get my head around, and so much to integrate into my business that it can take up a lot of time… and it only seems to be increasing.
The Decline in Trust & Confidence in Leadership
We are wintnessing an alarming trend of public distrust and disrepect of leadership. This trend can have significant consequences on the future as it is our leaders that we look to for vision and hope and guidance. Without faith in leaders where do we go? How do we restore trust & confidence back into this once revered profession? Join LiftOFF Leadership in discussions of a leadership renaissance.
Outdoor Billboard Business - How Anticipating and Spotting Trends Can Make You Money
One of the secrets to making money in the outdoor billboard business is the ability to anticipate trends. When I refer to trend spotting, I'm not talking about predicting the future of the economy or the next big thing for consumers. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.
Make Money With Outdoor Billboards By Spotting Trends
One of the ways to make money with outdoor billboards is the ability to spot trends. When I mention trend spotting, I'm not talking about anticipating the future of the economy or the next big consumer product. I'm actually referring to the ability to identify future development in your area and its potential impact on the placement of an existing or future outdoor billboard.
Personal Mastery And Your Kids
Why is it important to teach personal mastery to your children? Our children nowadays are the next generation. They would be facing a future that could hold immense possibilities and opportunities. But even with this bright future waiting for them, there is also a sad future waiting, a future where uncertainties and materialism can be prevalent. How can we prepare our children to face this kind of future.
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