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Why Consumers Buy: The Cultural Factors That Affect Buyer Behavior
It is imperative that marketing messages strike a chord with their intended targets. Doing so is made easier by thinking about the influences of buyer behavior - culture, society, individuality, and psychology. Of these four influencers, the cultural influence is the strongest; if you intend to attract and keep clients of the highest quality, you will benefit from understanding how cultures, subcultures, and social class affects buying decisions.

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Partnership Success Story: Joint Venture returns 100X in 12 months
The uniform manufacturing business is far from sexy. But any entrepreneur will tell you that a 100 times return on investment from a joint venture partnership turn heads, regardless of the industry. Blumenthal Uniforms realized the power of partnerships when it created a JV to expand its customer base, improve margins and gain a foothold in an entirely new industry.

How To Benefit From The Awesome Power of Two Simple Words –Thank You! According To Your Strategic Thinking Business Coach
Please think about how many good deeds & intentions you witnessed or were personally involved with or impacted by in the past week. How many times did you witness someone expressing thanks or if you were directly involved, did you take a moment to express your thanks? I believe the responses to the questions would be very interesting and disappointing. Two simple words “Thank you!” have awesome power that binds and builds relationships. Yet, so many people never say thanks. A Lenox etiquette poll found that nearly 5 out of every 10 people don’t always say thanks. Writing sincere thank you notes is a very effective differentiator since it is “the exception” in today’s world. Expressing thanks has awesome power. Here are 7 tips from your strategic thinking business coach to gain that awesome power of thank you.

The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach
Spoken and written words carry awesome power. The words & phrases that you use in your daily business and personal life are extremely important. Our words can add positive power and help us gain success or our words can add negative power and help reduce or prohibit success. This is especially true in marketing. Words make a huge difference in the degree of impact from your marketing communications. One of my favorite sources of insightful and powerful marketing advice is Steve Hackney of Hackney Marketing Ltd. Located in Leicester, UK. According to Steve Hackney, there are a number of “magic” and “hypnotic” words that you can use to increase the power of your marketing. Steve Hackney’s list includes the following 28 words. Steve also provides a list of what he calls “killer words” will make people lose interest or stop reading.
Power 3.0: Kinder, Gentler, and Better
Choose your weapon: Power 1.0 = muscle and weapons Power 2.0 = money, market share, or brain power
Are You Empowered at Work?
12 Steps for Professional Women to Gain Strength, Power, and Confidence at Work
Motivation for working: Recognition, Fulfillment or Money?
What are key reasons for working? Asking people this question (and I have asked thousands of candidates in my HR Consulting career) will trigger many different kinds of answers, from financial benefits or sheer survival, fulfillment, recognition, status, power, challenges, social interaction, fun, interest, curiosity and personal development, to meaningful contribution, helping others, service and “making the world a better place”. It is obvious that we all do have reasons to invest our time, ideas, thoughts (and sometimes physical power) in order to achieve something, to obtain a certain feeling or to gain other benefits.
Success and Fear
What you fear has no power until you give it yours. When we fear something we are handing our personal power over to that which we fear. When we’re afraid of circumstances, situations or loss, we’re really giving our power away to the circumstance, situation or the loss. So, whether we’re facing health issues, the bank manager, a hungry tiger or an uncertain tomorrow, we only become powerless when we surrender our power.

The Top 5 Lies about power...
Is power good or evil? Does power inevitably lead to corruption? If power is so bad, why can't we do a damn thing without it? Power is no more or less than your ability or capacity to act or perform effectively. You determine whether you'll apply your effectiveness for good or bad, for cultivation or destruction...to control others or to create authentic personal and professional success!

The “Not So Dirty” Five-letter Word: The Use of Power In Change Management
It turns out that power, when applied appropriately, is exactly what it takes to promote action and make transformation happen. But it needs to be the right type of power. In this article on change management, we review the types of power available to organizations, referred to as "Power Centers" and discuss how to best leverage them. Potential change agents tend to possess power, but some “power types” are better than others when it comes to selecting change agents.

How to Brand Your Business
Branding your business online is a key marketing strategy in order to gain followers and prospects. A prospect must know, like and trust you before they buy. Here are some tips on how to gain a loyal following.
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