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Strategic Tips To Help Clients & Customers Remember Your Brand
Top of Mind Awareness or TOMA is a very strategic advantage for businesses and individuals. One strategic method of achieving TOMA is through branding of yourself and your business. We all recognize some brands more readily than others and part of that branding includes taglines. Examples such as “ When it absolutely positively has to be there overnight,” “Can you hear me now?” and “Got Milk? (Federal Express, Verizon and California Milk Processor Board). Let’s admit it. The moment you hear those taglines, you get a mental image of a product or service. And that is an awesome accomplishment! Your Strategic Thinking Business Coach offers the following tips to use in creating your personal and company taglines.

Postcards and Stamps Are Far Cheaper Than Gas
With the continual spiraling prices at the fuel pumps, those involved in the goals to increase sales and business building are making some hard decisions. Is deciding between a stamp and a gallon of gas a hard choice? So why not use more stamps and less gas if your goal is to increase sales?

Are You Tired of CEOs Milking Companies I Am
Tired of seeing CEO's milk companies just like Merrill's Thain did? Let's talk about it and discuss some bright spots out there.

Turning contacts to contracts
In sales we all have the idea we have to charge, charge ahead! Keep looking in the bushes and making new contacts. But what about all those contacts you already have? Read this article to find a way to milk the information cow on your desk and in the company file cabinet.
Why Getting Head Lice Is the Best Thing that Ever Happened to Me
Thanks to donations from my readers, seven Guatemalan students will go to high school, three villages have school supplies, one has a new refrigeration system for soy milk, 60 villagers ate meat, and 140 kids got ice cream. I also think I have lice, but I couldn't be happier!
America's New Fuel Efficiency Standards
According to new guidelines from The Department of Transportation and the EPA, US vehicle fleets must reach an average fuel efficiency of 35.5 miles per gallon by 2016. The new rules will reduce consumption by 1.3 million barrels a day, cut CO2 by 220 million metric tons and save $65 billion as of 2020.

You Can't Change A Sales Prospect's Mind
I think we spend a lot of time trying to get people to change their minds. I also think it’s a waste of time. No matter how many facts you list, you’re just not going to be able to change the way someone views the world. It’s a bit like the old joke about you can’t milk a cat. First it can’t be done, and all it does is annoy the cat.
Employers Required To Provide Nursing Mothers Break Time
Are you aware that the Fair Labor Standards Act requires employers to provide a “reasonable break time” to allow female employees to breast milk their nursing children? This article discusses the salient features of this law and how it impacts your company.

As Good as Anyone
You can use your relationship status, your lack of money, the lost contract and the spilled milk (or whatever) as an excuse for why you’re not living up to your potential. You can blame external circumstances and other people all you want, but nothing will change until your attitude does.

Build a Monopoly for Your Main Street Business and Thrive
Recently, Bill Gates, the Chairman of Microsoft, said that if General Motors had kept up with technology like the computer industry had, we all would be driving $25 cars that get 1,000 miles to the gallon, reports Mike Farrell with aspenIbiz. BillG is frequently called a modern-day robber baron so read this short post to learn how American capitalism encourages the monopolization of a market, like robber barons, to survive as everything is being commoditized and prices, and your earnings, are racing to the bottom in the New Economy.

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