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Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000
In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer:

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E R R Your Way to Negotiating Excellence
Negotiating is the ultimate challenge for any entrepreneur. Being good at it is essential for success. You don't have to be a shark to succeed. The dolphin approach is better. The difference is one of style. While sharks try to intimidate, dolphins genuinely enjoy people. They are confident, assertive and don't try to manipulate their opponents with negotiating ploys and gambits. Learn the ERR principles of negotiating and you may never need any others. When you apply these 3 principles you'll become a more successful negotiator and gain the respect of your opponents in the process.
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