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The Evolution of Customer Analytics Marketing in the Gaming Industry
Leading casinos create competitive advantage by integrating predictive analytics into their marketing processes and business systems. Predictive Analytics allows casinos to accurately predict the future behavior and value of their customers to drive intelligent marketing and sales activities. Today, leading casinos are going even farther by utilizing new data and optimization techniques to increase marketing ROI and customer loyalty.

Other gaming activities Related Articles

Advertising On-The-Go…If, When, How?
on-line gaming, on-line video and cellular communications have progressed rapidly. Now comes mobile advertising.

The New Matrix
Gaming, social networking are not only gaining strong followings, they are also becoming vital marketing opportunities for firms large and small.
Seniors Having Fun on Online Gaming While Reducing Risks for Age Health Issues
While many of the popular board games are still being played by many seniors, online computer gaming is increasing in popularity among the elderly. In fact, according to the Entertainment Software Association, 25% of all gamers are over the age of 50.

What You Do Best
Each time you reconsider your market positioning, be sure to include a few exercises to hone in on what you do best in your business. You want to tease out those activities that you absolutely love to do and those activities you are the very best at in the world.

What Notre Dame Football Can Teach You About Corporate Training
Taking advances from another industry and applying them to your business will separate and elevate you from your competitors. The military has been using video gaming for training since the early 1980's. Companies like Coldstone Creamery and Cisco are also using the interactive nature of gaming to reel in techno-savvy Millennials and educate them on both technical and customer service oriented skills.
Video Games…So Many Options, So Little Time
The fun and fantasy of the recent E3 conference was breathtaking. It's great to see gaming bouncing back and the console folks doing their darndest to breath new life into their systems -- especially since they haven't done a refresh design for way so many years, you begin to wonder... It was so cool because we were all ready to see the rebound. But wait a minute isn't it just like WarGames -- a lot of make believe along with some real world reality? Our house has the "standard" console(s). Our house has the "standard" HD TV set(s). Our house doesn't have any 3D content but then the game folks won't have theirs for "a few months." So what else is there? Right! The online gaming world is huge and getting even larger.

Priorities and Schedules
Each of us on a daily or weekly basis somehow reduce our activities to a schedule. Some people use formal organizers or planners; others scribble notes on blank sheets of paper; and still others use obscure systems that defy description. But, in our own way, we each come up with a mental or literal "to do" list for the day. As we examine our list of activities each day, we generally prioritize them. That is, we determine which of these activities is the most important and which can wait till later if necessary.

Game Developer's Conference - Day 2
Catching what is new, what is hot and what the trends are in social and mobile gaming. All spell opportunities.
Gamification - what it is and what it means for you
Gamification means applying gaming techniques to non-game activities, such as education, job performance, or life in general. It has very real potential to transform how we live, work, and play. Here’s why and how.
Gamification is More Than Just Fun and Games
Gaming is all about modifying people’s behavior by tapping into the psychological trigger(s) that prompt us to take action and keep us interested and engaged.
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