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The 5 Love Languages
People express and receive love in different ways. Dr. Gary Chapman identifies these as the five languages of love.

Marketing With Love?
Recently I was reading The Five Love Languages book and realized that the principles that apply to communicating love between people also apply to conveying the emotion of love in your marketing.

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Problems with Hiring the Turncoat
On the surface Gary looked like a really valuable employee. He was employed by a well-established regional business. He was a published author in a state-wide industry, monthly publication. He had contacts in both large and small population markets. Gary was paid well, but he wanted more.
How To Have A Highly Productive Team
Before you start complaining that your team are causing you headaches and not performing the way you want, take a look at yourself first. Gary who runs a plumbing business has 5 staff. He was always complaining that they were lazy, didn't use their initiative and would take advantage of him. We had Gary fill in our 'Productivity and Leadership Profile'. This process allows each team member to anonymously answer questions about how they see Gary in many areas including his leadership abilities, communication, organisation, etc. The process also allows Gary to answer the same questions on how he sees himself.

How To Write A Brilliant Speech In Under 5 Minutes
The boss’s phone rings. You happen to be passing and you pick it up. “Is Gary there?” “No, he’s not around” “Well, it’s Andrea here, the HR Director and Gary is due to present his department’s roles and responsibilities to the new Graduates in 30 minutes. Can you hunt him down? Otherwise, I need someone else to stand in for him. Ring me back in 5 minutes and tell me what’s going on” The phone goes dead. You don’t know where Gary is. Panic and fear set in.
5 Timestealers You Must Avoid
Gary has a business, employing 7 staff. When he contacted me he was at a point where the stress from his business was so bad, that he would constantly wake up 3 or 4 times a night worried about everything ...his cash flow, staff, lack of clients and the affect all this was having on his personal well-being and family life. He didn't use a diary, had no way of planning and kept everything 'in his head'.Often his staff were idle because he hadn't spent time training them. That ensured the work didn't get done therefore causing Gary to lose clients.

"Blue Print” for change - personalizing your brand
Tuesday I had the great pleasure of hearing a presentation from Tony Chapman founder of Capital C. Tony’s firm may be best known for the “bride has massive Hair Wig Out” YouTube video that created such a buzz a few years ago. The video was viewed 2.8 million times in just two weeks. It was brilliantly done and it help support Sunsilk’s brand of hair care products campaign.
Seven Years of Bad Luck, or Bad Growth, or Something
From the latest Gary Shilling effort (as sent around by John Mauldin):
The 5 Love Languages
People express and receive love in different ways. Dr. Gary Chapman identifies these as the five languages of love.

Thought Leadership interview with Gary Bertwistle
Gary Bertwistle is one of Australia's foremost thought leaders on creativity. In 2001 Gary designed and built The Ideas Vault, Australia's first ever dedicated creative space, designed specifically for the generation of better ideas. In early 2007 Gary self-published his first book entitled 'The Keys to Creativity'. Gary's second book 'Who Stole my Mojo?', was released in June 2008. In June 2009, 'What Made You Think of That?' was published and Gary's latest book, 'The Vibe', has just been published. I interviewed him about his views on thought leadership. It is long but only because he has some great insights to share and has been abundant with his advice in this regard. This is what he had to say:

The Art of Up-Selling
Gary explains what up-selling is and how you can implement it in your business.
CUSTOMER SERVICE TIP
One of many Customer Service Tips from Gary - Measure...then? MEASURE AGAIN! then? MEASURE SOME MORE! Gary discusses the importance of monitoring your performance whilst keeping in contact with your customers at the same time.

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