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Are We Civil?
Some say we are following the path of ancient Rome and Greece.

The Chameleon Approach to Sales Success
If you're having trouble getting your business off the ground, allow yourself to be as changeable as a chameleon, willing to try putting a new spin on what you have to offer. Here's how to pinpoint and capitalize on what your customers really want, adapting your approach accordingly.

Convenience wins in the end
The profitable businesses are doing it, why shouldn’t you?

‘Aggressive’ is not a 4 letter word
Aggressive Marketing and Selling is the key to selling success in your fierce competitive market

Other gas stations Related Articles

The history of franchising.
Unless you’ve been living on another planet, you probably are familiar with franchising. You probably patronize a variety of franchised businesses without realizing that they are even franchises. These businesses run the gamut from gasoline stations and financial services to ice cream and carpet cleaning. Franchising is a part of everyday life. This article explores the history of franchising.

Publicity is Priceless!
How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the date of the local Rotary Club’s pancake breakfast? Obviously, they don’t have reporters everywhere, all of the time. They rely on individuals, companies or the government to send them a Press Release.

How To Get At Least $2,000.00 in Free Radio Publicity
Did you know that there are 4,462 AM and 7,100 FM radio stations that give need guests every single day?

How To Achieve Your Desires With A Goal Achievement System - Part 1
Have you ever gotten really excited about that million dollar idea only to end up going nowhere? Often times, the idea itself was not what had resulted in failure, but a lack of a systematic process to take that idea and turn it into a reality. This is like driving your car across the country, and never filling up your tank with gas. You will only make it a certain distance, and you will never reach your final destination. What I am about to teach you is a way to create "mental gas stations," with the Goal Achievement System (GAS). The GAS will allow you to refuel your motivation and allow you to achieve extraordinary results that you did not know were possible.

Incentives and Brand Loyalty: A Winning Combination
Reward points are used by credit card companies, gas stations, book stores, airlines, and almost any large chain in order to reward the loyalty of their client base. These companies understand the importance of brand recognition, and incentive-based compensation for being a loyal customer. These points are redeemable and can be applied as credits or used as a form of payment.

Defining Value from the Customers Perspective
Some 'best practices' are too important to assume they are understood...and 'practiced.' This article talks about one of my personal favorites. It involves two radio stations and a buggy whip manufacturer. Oh yes, and a website developer that struggled for 6 years before she got the memo on this best practice. The concept is simple, execution tough. Every business must understand why their customer's buy from them, something few bother to do. And consultants are the worst. Stop talking about 'What You Sell/Do' and start explaining 'What's In It For ME (the customer!).

Who owns the new telephone at your TV Station?
Not long ago the only interaction viewers had with TV was stations was writing a letter, sending an email or calling them on the phone. It was all very personal and private and the viewer had to really want to communicate with the station. It was an effort. Now if viewers want to communicate with stations they can through a new pipeline called Social Media which is no less important than the telephone, email or the almost extinct letter. In fact, one could argue it is more important because it is immediately relevant, urgent and very public.

TV Stations –9 Basic Social Media Suggestions
One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions:

Why Radio Listeners Listen to Commercials May Be Your Competitive Sales Advantage
The behavior of radio listeners to not switching stations during a broadcast may provide some insight as how to gain a competitive sales advantage.

Persistence and Procrastination
Down the street from my office is a very large media complex containing a TV station, several radio stations, and a large conference center. At one corner of the massive building, there is a large fenced area where several radio and TV broadcast towers soar hundreds of feet into the air. Thousands of people drive by this complex every day and have seen the towers so many times they don't even notice them any more.

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