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To 'Monetize' You Must First 'Productize'
Companies looking to expand and grow would be wise to clearly identify what services or products they offer. Productizing is identifying the the services offered or goods distributed by a company for promotional purposes as "products," AND converting an idea, process, area of expertise, etc. into a marketable and salable product. Companies can expand their potential to monetize through articulated personal branding.

Other gathering knowledge Related Articles

Quick Access to Knowledge One Key to Success for Entrepreneurs
Knowledge used widely gains a leverage to obtain more resources and understand more viewpoints and accepted current norms. So, you have heard that knowledge is power. But have you heard that knowledge when planned and acted on properly can produce wealth quicker. Some of the most successful entrepreneurs know
The Knowledge Workers Concept
Knowledge, as a corporate asset, is the focus of much discussion. What constitutes knowledge and where does it reside? By some estimations, knowledge is a personal possession, something an individual has as a result of education and/or experience; by other estimations, it is a "consensually supported result of information processing and thus part of organizational memory, a publicly documented body of knowledge (Nevis et al., 1995). However, most would agree that, in a corporate sense, knowledge is the productive application of information(Bendaly, 1996).
Knowledge And The Intellectural Capital Of The Organization
In the new economy of the millennium, knowledge has emerged as an asset to be valued, developed and managed. The quest for knowledge is not new: in the fourth century BC, Aristotle noted "All men by nature desire knowledge." Now, 25 centuries later, knowledge drives the global economy. No longer is knowledge considered only an individual's personal wisdom; knowledge is a component of the intellectual capital of organizations (Stewart 1997).

The Value Of Knowledge To The Organization
Since knowledge is an intangible asset, it is difficult to assign a value to it. Its amorphous nature exacerbates this difficulty. Lew Platt, former CEO of Hewlett Packard, has acknowledged the dilemma: "If HP know what HP knows, we would be three times as profitable." Intellectual capital is collective knowledge, but who collects it and who disseminates it? Successful and competitive organizations are rich in knowledge, but whose knowledge is it and and who assigns value to it? Values assigned to knowledge may differ. For example, knowledge May have one value for the organization, another for shareholders, yet another for current and potential partners, and still one more for individuals within the organization.
Knowledge Tips One Key For Success for Entrepreneurs in 2007
Knowledge on it's own Knowledge used widely gains a leverage to obtain more resources and understand more viewpoints and accepted current norms. Knowledge with action of course, but what does this mean? Well how about when you buy mutual funds, do you buy them based on selection, type, company, personal information, fund information or did someone tell you which one to buy. So where did you find out this knowledge, was it a respected source? Is there, or what level of risk is involved.

Home Business Expert: Importance Of Social Networking
You can create a social networking page of your own and make quality business contacts absolutely free. Not only linking to people but gathering knowledge about their business whereabouts also are other reasons that add to the importance of social networking.
The 6 Perceptual Styles, What We Value and How We See the World: The Adjustment Style
In the second of a series of articles detailing the 6 innate Perceptual Styles of the Perceptual Style Theory, the authors detail the style known as Adjustments: a keen and thoughtful observer of the world for whom life offers a complexity that can only be known by gathering knowledge and the understanding that comes with it.

The Conspiracy Against Your Money
The key to beating the conspiracy against your money is knowledge. Knowledge is power. And today, financial knowledge, a solid financial education, is the most powerful kind.
Knowledge Is Not Power – It’s What You Do With That Knowledge, That’s What Really Counts
That’s right. Knowledge is not power. Nope. This is one of the biggest lies out there. Try this instead: “It is the implementation of knowledge that is the real power”. You see it isn’t what you know that matters, it’s what you do that counts. Knowledge alone won’t fix a thing. It’s what you do with that knowledge; that’s what will make the difference.

The Money Maze
The current turmoil in the financial markets has created more confusion and controversy surrounding money, wealth, and personal finance than ever before. Surprisingly, money is not the key to wealth. Knowledge is the key to wealth. People who are wealthy have a high degree of knowledge and understanding as it relates to money. They did not obtain this knowledge because they have money. They have money because they obtained this knowledge.

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