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Lesson #4: Keep Your Pulse on the Market
“No one is as sensitive to public taste as us,” says McMahon. “We have our own focus group 200 times a year. We're about what people want.”
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Ready For Some Fun?
A big part of transforming self, teams and organizations is learning; understanding and adopting alternative methodologies, creating innovative processes, practicing fresh skills and adjusting to different types of people. Decide to change anything - and you'll be thrown a learning curve.

SWOT Analysis Is No Magic 8 Ball
Q: A key investor in my business has suggested that I hire a consultant to do a SWOT Analysis to help plan for the future. I try not to argue with my investors, but I'm not so sure I need to have this done. What do you think? -- Laurie B. A: Laurie, before you call in the SWOT team to deal with this investor (sorry, couldn't resist that one), let me tell you exactly what a SWOT Analysis is and how it can not only help you plan for

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Tracking Income From Referral Marketing
Before you can gauge the success of your networking program, you need to set goals.

Tips for Web Design
Many factors contribute to excellent Web design. Read the following tips to gauge against your own efforts. We hope that it helps.
Do You Think Like an Entrepreneur?
As a business and marketing trainer to hundreds of aspiring entrepreneurs and someone who has a proven track record of growing successful businesses from scratch since the 1980s, including Six Elements (a home staging & interior redesign firm), I developed the following simple quiz to help others gauge their ability to think like an entrepreneur.

Do Your Homework To Find The Best Location For Your Business
This week our discussion on starting a brick and mortar business continues. We’ve already talked about creating a Startup Plan to manage the process and conducting market research to gauge the viability of your idea. If you missed those entries visit TimKnox.com and click the "Columns" tab.
Do Your Homework To Find The Best Location For Your Business
This week our discussion on starting a brick and mortar business continues. We’ve already talked about creating a Startup Plan to manage the process and conducting market research to gauge the viability of your idea. If you missed those entries visit TimKnox.com and click the "Columns" tab.
Sales Training 101
We are so conditioned to think about selling in terms of “helping customers,” that we sometimes loose sight of the fact that not everyone wants or needs “help.” Think about it. The assistance you offer one is the pestering you provide another. The most important thing to assess when dealing with customers is whether they are decisive or not when it comes to making a decision about your product. From there, you can gauge not only how much you need to give, but also how much “selling” versus backing off is actually necessary.

Why Employee Suggestion Boxes Don’t Work
What does your employee feedback program look like? Do you have one of "those boxes in your office that sit in the corner of the break room with napkins piled on top of it? How do you really gauge the mood of the employees in your organization? Do you really know what’s getting in the way of your people’s performance?

Cashflow tips: How good is your fuel gauge?
When was the last time you were driving your car and you ran out of petrol? If you answered yes, then I suspect that the reason had something to do with a faulty fuel gauge or not knowing how long it was until the next petrol station. So why is it that many businesses seem to suddenly run out of cash, splutter and then fail? Well, cash for your business is the equivalent of petrol for your car, and what does every car come equipped with?

The Chaos Theory - running your life on empty
"If I move faster, everything will get done. If I work harder/better/smarter, things will get under control. Once I complete X, things will slow down." So we kick it up a notch, racing to the X finish line, only to have it replaced by Y. And we're off again. Get your life gauge off the empty mark with these tips for controlling chaos before it controls you!
Are you Prepared for CRM?
CRM projects are notorious for failing for a variety of reasons in mid-sized enterprises. Although there have been considerable CRM product developments, including the rapid growth of solid hosted solutions, there is still a need for a foundation built on mature processes, alignment with goals, and senior level buy-in. Use Demand Metric’s downloadable CRM Readiness Assessment to gauge how ready your organization is to tackle this initiative.
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