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Our Next Great Tech CEO...Hero or Cheerleader?
Gary Shapiro, the head of the CEA (Consumer Electronics Association) has been saying almost every chance he gets that the technology industry will lead the economy back. He's probably right because so it drives almost everything we do today -- business, education, healthcare, entertainment, education. Take the PC, CE, communications products and technology out of the picture and what do we have? The changes -- especially in recent years -- were pushed forward by bosses who had visions of changing life for everyone for the better. Today, some have passed the baton of leadership, some have taken extended time off, some are doing time. The new breed of business
Review Lightning In A Bottle How To Develop Saleable Products
Did you ever wonder if your brainstorming and focus groups were effective? Wonder no more, David Minter and Michael Reid reveal the truth and add their own approach to the mix to make products flops a much less likely outcome from your creative activity.

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Sell Them What They Want
Imagine you’ve decided you want a red mustang. You can just see yourself zipping around corners hugging the pavement. You see heads turning in admiration as they watch you whiz past. You can almost feel the wind in your face as you cruise along with the top down. You envision heads turning staring at you and your red hot car when you stop at the traffic light. You know they’re thinking if only it could be them.

Marketing Tips from Seth Godin
Marketing whiz Seth Godin spoke in Minneapolis recently. Here are a few of the more interesting things he said (that don’t need long explanations).

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