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The Multigenerational Workforce - Bridging the Gap
For the first time in history, our workforce encompasses four generations: the Veterans, Boomers, Gen Xers and Nexters - individuals that range from those who are old enough to have fought in World War II, to those young enough to have cut their teeth on Super Nintendo.

What Boomer Women Want - New Rules for Retailing to these Harried Customers
When it comes to retailing, it's easy to get distracted by the hype about selling to the upcoming Millennials (twenty somethings) or Gen Xers (thirty somethings). Fine if your products are meant for these groups, but if your target-market is Baby-Boomer women, you'll need to operate quite differently from the current practices of most retailers...
The Past, Present and Future Workforce
According to business surveys, there are currently 4 generations in the workplace. Those born before 1945 (called Veterans), those born between 1945 and mid-1960 (called Boomers), those born between 1965 and 1980 (known as Gen Xers), and those born after 1980 (either Nexters or Gen Yers). This creates a minimum age span difference of at least 35 years. This may not seem to be significant by itself, but I remember when I turned 21, I thought 35 was ancient. Now that I am a part of the seasoned generation (also known as the middle of the road between the Veterans and Boomers), 35 is a youngster.

Millennials – Can’t Work With ‘Em…Can’t Work Without ‘Em: So what’s a company to do?
Millennials: The youngest members of your workforce, given that moniker becaue they began entering the workforce at the turn of the millennium. As with their older counterparts, they have their own set of stereotypes that come along with them: "Slackers" - "Whiners" - "The 'get a reward for everything' generation." How do companies, and particularly we Boomer bosses, make the most of these young people's capacities while we help them learn how to navigate a work world that will not always be as warm and fuzzy as was mom and the soccer coach?

Other gen xers Related Articles

The Value Of Knowledge Workers
Generation X has joined the workforce of the new economy. Unlike the baby boomers who preceded them, generation Xers cannot and do not seek like-long learning. The seek employability over employment: they value career self-reliance (Elsdon and Iyer, 1999). They have joined a workforce dominated by 77 million baby boomers, many of whom, because of poor financial planning or personal satisfaction derived from work, do not willingly make room for Xers on corporate hierarchical ladder (Laabs, 1996).
The Multigenerational Workforce - Bridging the Gap
For the first time in history, our workforce encompasses four generations: the Veterans, Boomers, Gen Xers and Nexters - individuals that range from those who are old enough to have fought in World War II, to those young enough to have cut their teeth on Super Nintendo.

Strategic Tips From Your Strategic Thinking Business Coach For Managing The MultiGenerational Work Force
One of the most impactful current dynamics in today’s workplace is the presence of four generations of workers at the same time, which has increased the level of challenges to manage, retain and recruit a skilled work force. These four generations of American workers are: The Veterans - born prior to World War II; The Baby Boomers - born between 1946 and 1964; The Generation Xers – born between 1965 and 1980; and The Generation Ys or Boomerangs – children of Baby Boomers, born after 1980. Each group has its own distinct characteristics, values, and work ethics, based on its generation’s life experiences. This is a huge challenge to business today to successfully integrate these diverse generations to effectively work together. Here are some strategic tips for managing a multigenerational work force.

How Compelling is Your Direct Marketing Message?
This article talks to how to improve your message to make it resonate with more would-be customers. It also takes into consideration generational attributes, particularly the Gen-Xers that are one of the largest purchasing audiences today.
The Past, Present and Future Workforce
According to business surveys, there are currently 4 generations in the workplace. Those born before 1945 (called Veterans), those born between 1945 and mid-1960 (called Boomers), those born between 1965 and 1980 (known as Gen Xers), and those born after 1980 (either Nexters or Gen Yers). This creates a minimum age span difference of at least 35 years. This may not seem to be significant by itself, but I remember when I turned 21, I thought 35 was ancient. Now that I am a part of the seasoned generation (also known as the middle of the road between the Veterans and Boomers), 35 is a youngster.

What Boomer Women Want - New Rules for Retailing to these Harried Customers
When it comes to retailing, it's easy to get distracted by the hype about selling to the upcoming Millennials (twenty somethings) or Gen Xers (thirty somethings). Fine if your products are meant for these groups, but if your target-market is Baby-Boomer women, you'll need to operate quite differently from the current practices of most retailers...
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