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Like this article? PLEASE +1 it! |  |
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gen yers Tagged Articles
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Making The Transition to a Social Business
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| Tim Bernes-Lee thought the Web was a nice little friendly place when he first unleashed it on the iNet. You know something to futz around with in your leisure time.
Then you decided that it was great to play with at the office. Then you started throwing up anything/everything about yourself, your friends, your enemies, your ex up on the Web. Then the marketing folks thought what a fantastic place to advertise. Cheap, directed ads ... how cool.
Of course the boss doesn't mess with it but what the heck you're so with it...until it bites you then BAM!!! Hey, who knew that stuff would live...FOREVER!!!!
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Do I have to blog, tweet or link-in? Social networking unmasked.
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| If you're anything like me, you've been bombarded with requests to get on Facebook, LinkedIn or Twitter. Being the Boomer I am, I really don't want to tweet, peep, or anything else that sounds like making friends online...just too creepy for me. None the less, reality is that social networking is here to stay. To understand why, and how critical it is to the future of your business, please read my article that describes why social media is here to stay, and why it's time to jump in. |
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Do We Ignore Half the Market?
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| We all know half (or about half) of the world's population is female. Most married or involved males know that they can do anything they want to do as long as "SHE" thinks it's OK. Testosterone works in the boardroom but in the living room, bedroom...forget it!!! If they are "kinda" important in our business lives, why can't we get it right when it comes to offering products? Maybe we just aren't listening...NAW!!!! |
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The Past, Present and Future Workforce
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| According to business surveys, there are currently 4 generations in the workplace. Those born before 1945 (called Veterans), those born between 1945 and mid-1960 (called Boomers), those born between 1965 and 1980 (known as Gen Xers), and those born after 1980 (either Nexters or Gen Yers). This creates a minimum age span difference of at least 35 years. This may not seem to be significant by itself, but I remember when I turned 21, I thought 35 was ancient. Now that I am a part of the seasoned generation (also known as the middle of the road between the Veterans and Boomers), 35 is a youngster. |
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The Joy of the “Y”: Coaching a New Generation
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| Tapping into the potential of generation "Y" |
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Do We Ignore Half the PC/CE Market?
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| PC, CE products have typically been designed, manufactured for the male geek. But this stereotype customer is becoming history as women increasingly buy and use the products. To be successful though it requires more than simply making them pink. Female users want more...lot more than we might think. |
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Marketing to Generation X and Y
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| Have you heard of generation X? As one of the most wealthy market segments, generations X and Y should be your target market. Here's how to reach them and sell your products or services. |
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Other gen yers Related Articles
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The Past, Present and Future Workforce
| |
| According to business surveys, there are currently 4 generations in the workplace. Those born before 1945 (called Veterans), those born between 1945 and mid-1960 (called Boomers), those born between 1965 and 1980 (known as Gen Xers), and those born after 1980 (either Nexters or Gen Yers). This creates a minimum age span difference of at least 35 years. This may not seem to be significant by itself, but I remember when I turned 21, I thought 35 was ancient. Now that I am a part of the seasoned generation (also known as the middle of the road between the Veterans and Boomers), 35 is a youngster. |
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