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It’s All in the Presentation!
That’s the title to the book that Al Frink says he will someday write, summing up his business philosophy and approach to sales and marketing. I had the unique opportunity in my early 20’s when in sales, to travel with Al and make sales calls throughout some of the smallest towns in the Midwest. We developed sort of a Father/Son relationship as he offered me a level of advice and support much undeserved considering the size of my territory.
Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.
The creativity/business conundrum
The concept of creativity is an abstract one, at best. The dictionary tells you that when you ask for creativity, you can expect to see “the ability to use the imagination to develop new and original ideas or things, especially in an artistic context.” This is all well and good if you’re in the market for something astonishing to frame and hang on your wall, but in the context of business design it falls somewhat short of adequate.

Other general mills Related Articles

Have CEO Super Hero PR Efforts Lost Their Sizzle
“In the world of the celebrity, the hierarchy of publicity has replaced the hierarchy of decency.” -- Sociologist C. Wright Mills in Studs Terkel, Talking to Myself.

Human Capital Formation by MNEs and Domestic Firms: Determinants of Enterprise Training
It is a general understanding that firms in general underinvest in training in both developing and developed countries (Batra and Tan, 2002; OECD, 2003; OECD, forthcoming).
Fast Forward...
I am amazed at how frequently my friend Dr. Joyce Mills’ comment comes to mind: “When you know where you are you will know where you are going!” In my message for you today, it is imperative that you have that kind of clarity. I imagine it is easy for you to say, “I am here in this state today, but want to be in a very different one over the course of the next two years.” The clarity about where you are will help you decide the steps necessary to get where you are going!
Increase Sales by Giving Them What They Want
Customers are looking for very specific solutions to their problems and if you can provide it you’ll struggle less, save on marketing expense and sell more. The market place is becoming more “niched”. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, you’d go to a heart surgeon.
General Contractors Liability Insurance, Certificates of Insurance, the Misnomers
General Contractors Liability Insurance, Additional Insureds, Certificates of Insurance, the Misnomers. Regarding General Contractors Liability Insurance and General Liability Insurance Certificates, there is a grand misnomer running rampant through the construction industry in NY, NJ and MA. I only speak about these states because I am familiar with their laws as they apply to the insurance, construction industry and the labor law. Please check your federal (OSHA), state, city and local government for laws as they apply to the construction industry and the labor law.

What's happening to our nation's 27 million small businesses
Meet Karen Mills, 55, Harvard-educated, with both an economics degree and an MBA from her alma mater

How to Disagree with the Boss
The interaction between General U.S. Grant and General William T. Sherman illustrates an effective way to disagree with someone in a power position. This historical incident shows one way to diplomatically comply with the wishes of a boss prior to suggesting alternatives.

IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE GENERAL PARTNERSHIP
The general partnership has existed for centuries. Today, it is controlled by the laws of the state in which it operates. The general partnership is easy to create - sometimes too easy. Unwary business owners have become partners creating obligations to others without intending to do so just by conducting themselves as a partnership. This article explains what a general partnership is, how it is formed, and the rights and obligations of the partners. Protect your personal assets and make certain you understand how the general partnership works.
Exploring the Ins and Outs of Double Entry Accounting
Leave intimidation behind by understanding how debits, credits, general journals and general ledgers work. Learn how to post an entry, record adjusting and closing entries and prepare a trial balance. These simple and important aspects of double entry accounting will give you more confidence when dealing with the financial aspects of your business.
Marks and Spencer, India Strategy Review - Important Lessons for Retailers
Smriti Mehrotra, vice president of a media channel, works in close proximity to the Marks & Spencer’s store in Phoenix Mills, Mumbai. Being a compulsive shopper and a brand loyalist, Smriti is exactly the kind of customer, who will eventually increase sales at M&S. However, she rarely visits the store unless she needs to buy gift hampers for special occasions. “I can never manage to get my size at the M&S store. Most of their apparels are not stylish and are ill fitting. They offer no variety and the same dress will be repeated if five different colours,” complains Mehrotra.
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