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Five Business Truths to Learn By Heart
There have been times when I wanted to tattoo these truths on people's foreheads, but that probably wasn't my best idea ever.

The Specialization-Differentiation Imperative
How to carve out your own slice in the market and charge more, attract more clients and enjoy greater confidence.

HOW TO BE A TRUSTED ADVISOR
Imagine going to a heart surgeon and leading with “give me your best price on a triple bypass?” Madness! You just wouldn’t do it. Why? Because you want the best person for the job and you’ve probably gone to great lengths to research and speak with friends or associates who have been through a similar process or know others who have – in order to find the right information you need to make the right decision. The right decision is always - what’s best for you. The price is the last thing on your mind if you want the best result.

Other general practitioner Related Articles

Human Capital Formation by MNEs and Domestic Firms: Determinants of Enterprise Training
It is a general understanding that firms in general underinvest in training in both developing and developed countries (Batra and Tan, 2002; OECD, 2003; OECD, forthcoming).
Increase Sales by Giving Them What They Want
Customers are looking for very specific solutions to their problems and if you can provide it you’ll struggle less, save on marketing expense and sell more. The market place is becoming more “niched”. By that I mean that there is so much competition and there are so many choices that people look for very specific solutions. For example, if you need heart surgery would you go to a general surgeon or a general practitioner? Of course not, you’d go to a heart surgeon.
The Ranking Question in Coaching & Why it is Flawed
The Ranking Question, 'so, from zero through to ten how much...' and variations is used very often by practitioner coaches to help the coachee calibrate their experiences, motivations and commitments. However, it can be flawed. Here's why!
How to Disagree with the Boss
The interaction between General U.S. Grant and General William T. Sherman illustrates an effective way to disagree with someone in a power position. This historical incident shows one way to diplomatically comply with the wishes of a boss prior to suggesting alternatives.

IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE GENERAL PARTNERSHIP
The general partnership has existed for centuries. Today, it is controlled by the laws of the state in which it operates. The general partnership is easy to create - sometimes too easy. Unwary business owners have become partners creating obligations to others without intending to do so just by conducting themselves as a partnership. This article explains what a general partnership is, how it is formed, and the rights and obligations of the partners. Protect your personal assets and make certain you understand how the general partnership works.
The Business Owner's Challenge: Manager or Practitioner?
One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?
Precision Practitioners | What Distinguishes a True Master
Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers. From a technical standpoint as well as a practical standpoint, there are several criteria that filter these levels, and the piece of paper upon which their certification is printed is usually not one of them.
Many businesses build their brand by educating potential customers. Informative, high quality content promotes what they do and demonstrates their expertise. However, it pays to think of your content as the vehicle – i.e. content is plentiful and everyone has some!
One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?
Home-based Business: Why Start An Acupuncture Business
Acupuncture is becoming popular among home-based business owners. Not only does it promise good income being a practitioner, but it does have long-term benefits, especially in people’s health.
Own Your Greatness: Market What Makes You As An Individual Unique
To stand out in today’s busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don’t need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.

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