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Don't Try to be Everything to Everyone . . .
Being a specialist not only attracts your ideal client, it actually attracts people from other walks of life, as well.

Other general practitioners Related Articles

Getting Paid What You Are Really Worth as an Accounting Firm
Finding an accountant in North America that feels like they get paid what they’re worth by their clients is like finding a unicorn in your backyard – a rare find. The reality is that most accounting firms I’ve worked or spoken with feel that they are underpaid regularly. Face it, members who work in industry must face their employers on an annual basis with respect to remuneration. As public practitioners, you must do it on a daily basis. For many practitioners, one look at their billings, WIP, recovery or receivables usually shows that they’ve been turning a blind eye to what all this is doing to their cash flow. In this article, I will share with you some very specific things you can do to get paid what you are truly worth.
Marketing Strategies, Tactics, and Techniques
Book Review of A Handbook for Practitioners
Online Public Relations
Book Review -- A Handbook for Practitioners – By James L. Horton; 296 pages, ISBN 1-56720-406-6, Quorum Books, Westport, CT, May 2001
The Secret Life of Coaches
How clients use other subjects to distract themselves and their practitioners from getting to the real problems.
Human Capital Formation by MNEs and Domestic Firms: Determinants of Enterprise Training
It is a general understanding that firms in general underinvest in training in both developing and developed countries (Batra and Tan, 2002; OECD, 2003; OECD, forthcoming).
How to Disagree with the Boss
The interaction between General U.S. Grant and General William T. Sherman illustrates an effective way to disagree with someone in a power position. This historical incident shows one way to diplomatically comply with the wishes of a boss prior to suggesting alternatives.

IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE GENERAL PARTNERSHIP
The general partnership has existed for centuries. Today, it is controlled by the laws of the state in which it operates. The general partnership is easy to create - sometimes too easy. Unwary business owners have become partners creating obligations to others without intending to do so just by conducting themselves as a partnership. This article explains what a general partnership is, how it is formed, and the rights and obligations of the partners. Protect your personal assets and make certain you understand how the general partnership works.
Motivation | Style, Structure, and Tasty Bite-Sized Morsels
One of the main challenges that small business people face-particularly solo practitioners or “solo-preneurs” in general--is the problem and the art of motivating oneself. What is the solution? Custom design your own motivational strategy using a few basic principles and approaches.
The Business Owner's Challenge: Manager or Practitioner?
One of the most common challenges I see with practitioners and technicians who own a business is that they actually love being the practitioner! All of the beautiful advice from the e-Myth stands completely at odds with their greatest strengths and desires. So what to do?
How To Get Your Ideal Client’s Attention
Often time’s holistic practitioners just don’t know how to speak to their prospects about what they do. We get distracted by using industry lingo and talking about the processes and the methods by which we help our clients. And we overlook the importance of what we’re saying and how it will be interpreted.

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