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The Message Behind the Man: How Ogilvy Achieved Success
Thirty-three years after he first began his own advertising agency, Ogilvy wrote a memo to his staff entitled “Will Any Agency Hire This Man?” In it, he wrote, “He is 38, and unemployed. He dropped out of college. He has been a cook, a salesman, a diplomatist and a farmer. He knows nothing about marketing and has never written any copy. He professes to be interested in advertising as a career (at the age of 38!) and is ready to go to work for $5,000 a year.” Fortunately, a London firm did hire him, and there was no looking back for Ogilvy. How he did someone with no advertising experience end up shaping the entire industry?
Sorry About the Understatement!
In a recent Post, I recalled a story from Maryann Keller's Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors about the extreme deference paid to GM middle managers. I did it from memory, but ordered the book anyway. I got the stocked refrigerator and the torn-out hotel room wall part right (mostly—it was soft drinks, not beer), but had forgotten the story that preceded it—which made my little vignette small change by comparison. An exec reported this to Ms Keller about a not-atypical incident that marked his more junior days as a GM staffer:
Razban Golden Rule 3: Executive Coach's Game Plan
An Executive Coach, just like a Football or Basketball Coach, must create a Game Plan that consists of synchronized Strategic and day-to-day plans for the operation of the company. These two plans must roll into company business plan that includes market share and ROI. All three must be considered living documents and subject to change control.

Like to Double Your Memory - Permanently?
Revealed for the first time: the personal memory system of Evelyn Wood, creator of Speed Reading. She graduated 2 million, including the White House staffs if four U.S. Presidents. You can learn it in under 15 minutes and people will you a genius.
Explain Your Process
Businesses that can persuade customers of their ability to "deliver" what they want will make more sales, more easily, at lower cost, at better prices. The best way for smaller businesses to persuade customers of that capability is to have a single, integrated, "first call" to "cash" process, and be able to explain it.

Increase Sales By Discovering the Facts, Just the Facts
The ongoing quest of "How to increase sales" is never ending since mankind first began peddling his or her products or services. To realize this goal to increase sales must include the sales skill of fact finding or in simpler terms – research.

Other generals Related Articles

What Makes A Good Leader Ask Uncle Sam
What do the major generals who are leading the war efforts in Iraq have in common with executives and entrepreneurs who are conducting business back home? When it comes to leadership, the answer is probably a lot more than you think.
Losing the Battle Winning the PR War
Sometimes in crisis communications you need to lose the smaller customer battle to win the greater public relations war. It's a strategy practiced by war Generals, which suggests if the act can protect lives, it can also probably protect your image.
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