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Selling to the Different Generations: What to Look For and What to Avoid

It really amazes me on how differently the generations behave in terms of their buying motivations and their spending habits. Although everyone is unique, we can clearly see a generalization among age groups. I believe these differences come from peoples surroundings and their influences consequently we are a product of our environment. Let’s have a look at some of the trends we see in the last few generations assuming a breakdown as follows:

Helping Your Aging Parents Help Themselves (Step One)
"THE 2-STEP PROCESS TO AGREEMENT" consists of 1) helping your aging parent(s) determine what they want and 2) helping them get it.

Trash or Treasure: De-cluttering That Preserves The Memories

Do you have a "memory box" filled with treasures such as a corsage from your high school prom, your Girl Scout badge sash, old Valentine's cards, a napkin from your wedding, ticket stubs from your first pro ball game, or your baby's first shoes? While this "stuff" may look like junk to others, to you these mementos represent precious memories, the story of your life - what I call the "family fortune".

A Day as a Gen Y Imposter

A conversation between Linda Gravett, PhD, SPHR (a Baby Boomer) and Robin Throckmorton, MA, SPHR (a Gen Xer) as they remember the day they did a presentation. This was not a normal presentation. On this day, Linda dressed the part of a Gen Y and Robin dressed the part of a Radio Baby Imposter. In the article they share their feelings and impressions as they deliver a training in the shoes of another generation.

Communication: What’s the Best Way?

We are experience many different communication challenges in our workforce everyday given the different communication styles of each of the generations in the workplace. Is one generation’s style more correct than another? Is there one communication style that is better than another? It depends…on the people you work with, the clients you interact with and the culture of your company. As part of our research for Bridging the Generation Gap, Linda Gravett, PhD, SPHR, CEQC and I asked 500 individuals in each of the generations what their preferred communication method was in order to learn more about the different communication styles. We quickly learned there were definitely preferences based on the generations.

Diapers to Dentures: Who Is Managing Who?
Making the younger boss/older worker relationship work.

Generation Why? Because We AREN'T YOU!

I was blessed this summer to have the best experience ever with a summer intern, Kristin Kaminski. We shared many stories about the generations in the workplace but I'm here to tell you that all the stories you hear about the Gen Ys are fairy tales that should be placed in a bedside book for humor rather than told in a management 101 class. Together we will share our expertise on the Gen Y generation in this article on Generation Why? Because We AREN'T YOU!!! What should be taught in the management classes about Gen Ys is they are misunderstood and being managed inappropriately. Let me tell you why...

Lead Generating

Lead generating has to be the cornerstone of sales these days. Without it we’d all be making cold calls, one after another in hopes of finding someone interested in our products or services. The supposition behind lead generation is that there is already an interest in place, which makes the sales person’s job a whole lot easier. But what are lead generations exactly and how do we get and incorporate them?

Franchising In India : Franchise Your Business Glocally

Franchising Glocally: is the essence of integrating what would work in a diverse subcontinent like India.As a developing economy we are facing unprecedented growth and exposure to technology and modern facilities like never before.Hence its important we understand this inclusively and adopt and execute franchise strategies to grow our existing businesses, either the ones that have been handed over to us through generations, or the ones that we ourselves have founded and are presently running or is there a new product or idea which the new indian consumer can accept.Lets understand all of this is detailed and derive a conclusive franchise strategy, create franchise modules, franchise agreements and manuals that would help you get franchise success and then lets go about getting the right franchisees that match your goals.

Mentoring – Winning Opportunities for Everyone
Mentoring can be an excellent retention tool for a company if implemented appropriately. It is a solution that meets the needs of many individuals of all ages and all levels in their careers. Plus, it provides a fabulous knowledge transfer as the older generations begin phasing their retirement.

Is It Really Possible to Create a High Traffic Blog?
The blogging bug bit mankind a couple of years ago and since then, it has spread like a virus. Blogging as a hobby appeals to people of all generations; everyone, from the age of eight to eighty, seem to be interested in the concept. The reason behind this is that the topics of the blogs are of such diverse nature that it has an inborn element of appeal attached to it.

STRUGGLING TOWARD A CONSTANCY TO PURPOSE

One of the unfortunate realities of our time is the tendency we have of allowing other persons and society define the meaning of success in our lives. In doing so we absolve ourselves from any meaningful internal dialogue and true understanding of who we are and why we were meant to be here or our purpose/mission in life. Those who regularly read my bulletins know that I have some pretty strong opinions about how we all should live our lives. This statement seems contradictory to my opening remarks but stay with me and I will explain. I thought it would be interesting for us to examine how four different generations might view success based upon what we have come to know about them and what they value. Perhaps from this cursory examination we might get some ideas for what truly constitutes SUCCESS?

Lesson #4: Make Your Customers Happy
“In my view, each of my 21 million customers is a real person,” says Vernon “I always keep a clear image of her.” Vernon’s success has come about as a result of her core principal of trying to make her customers happy.

Lesson #2: Practice “restraint in regard to immediate profits”

Friends and foes alike thought Wrigley Jr. had gone mad at times, giving away free products relentlessly as he was prone to do. But what other saw as irresponsible, Wrigley Jr. saw as a concerted effort to take a long-term view with regard to his business and its success. After all, he had already put in years of hard work learning everything he could under his father, and he was not about to throw in the towel any time soon.

I’m back and feeling better!

When the Supreme Technician (that’s me) wanders around the world, speaking, shouting, screaming and whispering the mantra of extreme entrepreneurship and the Age of The Entrepreneur, exhorting everyone in sight to wake up and to see the roses (before smelling them), life takes its toll, oh yes it does, and my voice goes with it, grinding down to dust, to squeals, to scratchy itchings, and with it goes my imagination which says, oh, no, will I ever be able to speak again?

The marine iguana
Marine iguanas swim. They eat stuff in shallow water, which is surprising behavior for an iguana.

The Comfort of Memories

Abraham, Martin and John...mmmmmm as the sounds of this song drift out of my computer (my techno skills are improving!!) and sink into my head, I am transported back many years to a dingy room (not that I thought that then), at the back of a pub, my introduction to discos, then I had to be home when everybody else was coming out, I lived in the middle of nowhere (so I thought) and the last bus went at 10pm. Can you imagine saying that to a youngster today!!!!

Wellness Revolution

Most of the adult population, and increasingly the younger generations, certainly of the more developed countries of the world have an enhanced idea of what 'good nutrition' is. Mostly we can understand the equation of eating more food, provides more calories, using less energy to burn off calories, leaves us with a surplus, usually somewhere around the middle of our bodies. We can accept the concept of reducing the intake and even a slight increase of the use of calories, has the reverse effect. So, if we can understand the concept why is it so hard to put into practice?

The Workplace 2020
I cannot believe that I am writing anything about the year 2020. It almost sounds like a science fiction movie title and yet it is only ten short years away. I say "short" because this past decade flew by at an inconceivable pace in my own mind. The reality of the present is that 2020 is just around the corner and the corner is getting closer as we speak.

The Talent Exodus

The pending talent exodus is literally off the radar screen for Dan's company. He is the chief executive for a small company with a rich sixty year history. The niche markets and the specialty products he produces have created a comfortable living for the over four hundred employees and their families. He has veteran employees that have tremendous knowledge and experience in the work they perform. These sometimes thirty year employees have been the backbone of the company for many years. And truthfully, Dan takes the knowledge and experience for granted. No one on the team is thinking about the tremendous loss the team will experience over the next five to ten years.

What do CEOs and turtlenecks have in common?
What do chief executive officers (CEOs) and turtlenecks have in common? The changing landscape in business is going to reveal some strange adaptations in the future of the American business enterprise. A more youthful workforce will most definitely have a significant impact on both the environment as well as the management that occupies the typical corporate boardroom.

Social Media Bridging the Age Gap: The Demise of Generational Differences
There are labels and definitions for each generation. Are you a Boomer? Gen X? Gen Y? We're told how each generation feels and thinks and why they can't relate to all the other generations. But you know what? At the end of the day, it doesn't matter.

Create your own legacy on the internet through your marketing business
Passion is a vital characteristic of an entrepreneur. This article explores the definition of passion and applies its meaning to business and also shows the vital role entrepreneurs play in creating their legacy on the internet

Best Internet Network Marketing Training System the Secret in Tough Times

I was at the beach last weekend and while I was sitting on my balcony, I could see some kids building a huge sand castle near the water. It was obvious they had spent hours on it. Soon after they had finished, the tide came in and washed the whole thing back out to sea. They all just stood there helplessly watching with looks of disappointment on their faces. Many retirees face the same frustrations as there futures have been swept away as well...

Claim Your Local Listing in 19 Places

Search engines are changing. You may have noticed that any time you search for something in your area, you get more than the usual list of results, you get a map with some links next to it. Evidence suggests that creating/claiming your local listings is a good start. So here are the basic steps to claiming, creating and managing your local listing. Weâ€™re also showing you 19 places where you can do this. Most are Internet Yellow Pages sites (IYPs) and others are local directories and the search engines themselves. You donâ€™t need an expert to help you create and claim your listings. In fact, itâ€™s best if you do this yourself.

Online Home Business Start up Guide
A brief guide about running a home based business.

How to create financial independence?
How to create financial independence? If you are looking to create financial independence this article will help.

Communication Saboteurs: Egos
Misti Burmeister helps three women remember their experiences as young professionals, offering three suggestions on dealing with these new employees.

Writing Skills Atrophy Among Copycats, And Do-It-Yourself Business Communication Marketing

One of the best business communication marketing moves I ever made was sending out a monthly newsletter to current and prospective clients. I say that because it's a natural form of self-promotion minus obnoxious hype. You get your name out there -- with a lot of the keywords that attract search engines -- and you give readers an inkling of what you can do for them. Its value lies in an almost nonexistent "nag quotient." Far too often, I get insistent, "look at me!," "have I got an introductory offer for you!" emails from search engine optimization firms, online degree factories, "experts" in attracting government contracts, weight loss specialists, you name it. Not a one adds an iota to my knowledge of what they offer. Hype is what it is. But a newsletter that gives practical advice is truly effective business communication.

A "Weak" Consumer With Confidence!
When the strong Consumer Confidence numbers came out today, it begged the question: Do we really want consumers too confident?

Does Age Matter?
There is a lot of talk about age these days. People talk about the X and Y Generation, the Baby Boomers and recently I have heard the expression, igeneration!!! Then there is the ageism debate and Governments bringing in legislation to make employers employ people of all ages.

Social Networking
Seven reasons you should embrace social networking: 1. Your competition has embraced it. 2. Your customers are using it. 3. You want to be social.... 4. Pay Per Click costs are increasing. 5. SEO isn't easy anymore. 6. You want to drive new prospects to your website. 7. You will get a return on your investment.

Values: Your Compass for Life - Part I
If you know where you want to go and how you want to get there, you are much more likely to reach your destination. And it’s also much more likely that you will have enjoyed the journey along the way.

Getting the Best from You and Your Team: Coaching Tips for Executives By Michele Molitor, PCC
When budgets are tight, getting the most from your team is key. Below are 13 simple (but not always easy) tips for executives and managers to increase your team's effectiveness and productivity.

Don't Be a Byron

Byron runs a very old and historically successful business. His twenty-five hundred employees have seen good times as well as bad times. Business has boomed and business has gloomed in his twenty-five years with the company. Unfortunately, lately has been more gloom and doom than boom. Byron has made millions of dollars on stock options as the company has moved up and down with the energy sector. The predictability of the stock is amazing when looked at historically. He is very wealthy with all the promise and challenge fortune brings. He feels very deserving of his spoils.

The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.

The Generation Born Online is Changing Business Models

We've read the dynamics of netbooks sweeping away notebooks...tablets sweeping away netbooks and notebooks...smartphones being in everyone's hands...the need for a device for every application. That's us. But for the work/entertainment tools you'll be using in 10/20 years from now...don't bother looking over the screen in the office. Don't check what cool folks are carrying. See what the little urchin rolling, crawling around at home gravitates to...look at the kids! They're just entering the communications arena. They use phone devices for anything/everything/everywhere.

Online Games Go Beyond Miss Pacman and Donkey Kong
Learn how to make your site more fun and interactive. Improve your website and increase the amount of time users spend on your site. Understand how to engage your customers with online games. Apply a digital strategy to your online marketing programs. Create more brand awareness through interactive games and online gaming.

How to Make Mega Millions
Tips on achieving your financial dreams

Strategic Selling

All of us preach the basics of selling and encourage all sales people to go “Back to the Basics” of building value in yourself and your product. That’s a given particularly in today’s competitive environment. Much time and effort is invested in training your sales force on product knowledge, features, benefits, and closing tools. Little time is invested in training on the “Strategy of Selling”. This is what I am referring to.

Leadership Lessons: What is Success at Work

There is a play that made the rounds decades ago called "How to Succeed in Business without Really Trying" in which the hero knew he had "made it" when he got the key to the executive washroom. The young hero was naive on his journey to the top. Yet the pattern handed to him from prior generations is that money is the key to success. Then decades later there is the film "Wall Street" where money is still the key to success. Yet now the hero is not naive, merely ruthless. It doesn't matter how you get it, so long as you get it. Ethics be damned. Lie, cheat, marry the bosses daughter, marry the boss, just get the money. It seems as a culture this pattern of money as the measure of success continues to be handed from generation to generation with little discussion or redefinition.

Generations X & Y: Motivating and Engaging Young Employees
Practical tips for understanding and working with Gen X and Y workers.

Providing a Blueprint for Generational Leadership
Learn about succession planning and how to tap into the skill set of each generation

Why Should I Have to Keep Them Entertained?
Why you have to nurture your relationships with the youngest workforce

Pay my dues Why What are you doing for me
Paying your dues are a Gen Y'er

Leveraging Generational Diversity
The different generations at a glance and how to utilize the strengths of each

You Have To Be Hungry - Part III of III
Reaching your goals

Is the student ready?
Benefits of a mentoring relationship

Network Marketing
Mine and a couple of generations around me were brought up with work hard at school, go to college, get all the qualifications you can, get a good job, you will be set for life, with a good pension.

Top 10 Reasons Why Most People Don't Invest in Real Estate

During these sometime stressful economic times, many people are currently experiencing massive uncertainty about their financial situation and don’t know what to do about it, or how to fix it. Diversifying in mutual funds is often recommended by top analysts when the market is sluggish. However, as stated throughout ‘Top 10 Reasons Why Most People Don’t Invest in Real Estate’ which is backed up with statistics and figures to support ist findings, investing in mutual funds may not be in your best interest. In fact, it could lead to a rapidly depleting retirement fund. Inflation can quickly eat into your investment capital if it’s not invested in the right vehicle or produ The ‘Top 10 Reasons Why Most People Don’t Invest in Real Estate’ report details where in the world inflation is quickly eating into people’s life necessities.

Ethics Is Not A Place
It seems that Ethics is a growth industry. There are even advertisements in the newspapers for “professional ethicists”.

The Power of Social Networking

You’ve all heard of networking right? Most business women don’t ever use it to its full potential. One of the most common reasons is that it’s just one more thing you have to do in your busy day so it goes into the too hard basket, right! I know I used to do this. With traditional networking, you stand in a room full of complete strangers pretending to have a good time, all in the hope that you will connect with the right people. Yes, networking can be a nightmare. It can also be a great thing if you get the right environment for you. Networking is all about building relationships and now-a-days I use both online and offline networking, but I get the greatest benefit from online social networking as I can connect with more people in less time. So what is it and how can it benefit you?

Increase Sales by Telling a Compelling Story
Do you have a compelling story to share within your target market? Learn how to create one and the value that such a story brings.

Successfully Balancing Business and Philanthropy
Have you ever had the feeling you were being pulled in a million directions at once? For the modern female entrepreneur, this feeling is so prevalent that it almost seems abnormal NOT to have an endless list of tasks logged into their Blackberries.

Don’t Just Survive…Thrive!: Tips for Financial Success in Tough Economic Times
Believe it or not, it is possible not only to survive, but to thrive in tougher economic markets. And guess what...if you learn how to profit even in “down” markets, than think how well you will flourish when things inevitably get better again. Learn from the pros and the families that have withstood generations of ups and downs in the economy.

Never Say It Cant Be Done
In business one must never say or assume that something can't be done. With a little help from ingenuity and creativity any problem can be easily solved.

Successfully Promoting Your Offline Business In An Online World

It does not take much to quickly realize that in this day and age that virtually every business of any real size has developed some form of Internet presence, and if they have not...then some young whippesnapper is probably just waiting around for someone else to retire or die so they can heroically bring the company out of the stone age. Do you think that your business does not lend itself to having website...well think again.

As If They Were You
"Treat everybody else as if they were you." These words gave me pause. I wonder what it would be like if we each did what this "unknown author" is advocating?

The Challenge of Change for Law Firms
An overview of the strategic challenges facing professional services firms, especially law firms

When Generations Collide
Managing midlife affairs among generations has never been easy, and there's no quick fix. To be successful at it, you've got to start talking NOW.

Middle-aged consumers & luxury consumption

For every youthful consumer there is a middle-aged one with more money (and more credit) to spend who would rather like to be noticed too. How does this consumer segment consume luxury goods? What do they associate with? Using the examples of present communication strategies adopted by luxury product marketers and an empirical study, this article argues how they are missing an opportunity and provides managers with a novel way to market their luxury brands, focusing on how middle-aged consumers associate themselves with these brands.

Employee Development...It's Back on the Radar

Robin Throckmorton, MA, SPHR and Cathleen Snyder, PHR discuss how companies have stopped providing employee development. Companies that survive tough times, often faced staff reductions - whether through reductions in force or attrition, budget cuts, restructuring and any number of measures to ensure the company lived to tell about the "Great Recession". You'll notice that nowhere in that statement was there mention of training, employee development, or rewards and recognition. For many companies, these areas have simply been off the radar. It's time to change this...

Sun Tzu on Leadership

Did Sun Tzu write draft the beginnings of Situational Leadership over 2500 years ago? Was he pointing towards the “modern” phenomena of transformational leadership? Clearly, he was the first to develop an essential trait framework of leadership over 2400 years before western psychology had this insight. Even more impressive is the prescription of how to use this information in competition lies in the pages of “The Art of War”. What follows is a scholarly investigation with practical tools and implications for the modern leader.

3 Key Tips on How to Make Sales Incentives Work for Your Business"

Your company’s sales team is arguably the most exposed and hardworking group in your workforce, and that’s just one reason why they need to be given the RIGHT incentives REGULARLY. And so yes, not just any incentive will do. What works for one company may not work for yours so it’s important that you take the time to know your sales team well and determine as well just what you’re capable of giving them.

How to Make 2008 Great – Employment Branding
As American organizations continue its switch over from an industrial to a service-based, employment branding continues to grow in importance. In this article you will find the basics of employment branding and three tips to help your organization stay on top of this important issue.

Discipline 101
The Wisdom of the Samurai for Personal & Professional Discipline!

Clashing at Work – Who Are the Generations?
Learning how to work, live and play together is crucial, and every manager must master ways to bridge generational gaps. Managerial survival calls for a coordinated, collaborative strategy to leverage each generation’s strengths and neutralize its liabilities.

Baby Boomers are Technologically Savvy!
This article discusses how to better market to Baby Boomers (the largest generation). It also talks about the importance of marketing effectively to the (unprecedented) six generations that are alive today.

Four Generational Clash Points at Work
An argument can be made that the different generations represented in the workplace view work in four ways that can create conflict that must be managed to ensure full engagement.

Generational Clash Points - Issues You Can’t Ignore
Learning how to work, live and play together is crucial, and every manager must master ways to bridge generational gaps. Managerial competence requires a coordinated, collaborative strategy to leverage each generation’s strengths and neutralize its liabilities.

Strategic Tips From Your Strategic Thinking Business Coach For Managing The MultiGenerational Work Force

One of the most impactful current dynamics in today’s workplace is the presence of four generations of workers at the same time, which has increased the level of challenges to manage, retain and recruit a skilled work force. These four generations of American workers are: The Veterans - born prior to World War II; The Baby Boomers - born between 1946 and 1964; The Generation Xers – born between 1965 and 1980; and The Generation Ys or Boomerangs – children of Baby Boomers, born after 1980. Each group has its own distinct characteristics, values, and work ethics, based on its generation’s life experiences. This is a huge challenge to business today to successfully integrate these diverse generations to effectively work together. Here are some strategic tips for managing a multigenerational work force.

The Big Disconnect Managing Generations Leadership Training
The Big Disconnect - Managing Generations - Leadership Training.

Who Labeled Your Kids!
"I'm damn mad at you! You're asking me to change three generations of family communications."

Retirement Strategies for the Younger Generation
Tik Tok Tik Tok. It’s never too late to start, but the younger generations need help when it comes to retirement strategies.

Stress in America – How the Generations Manage Stress
There are some interesting differences in how the different generations handle stress. First, a quick review of how the generations are grouped in the modern workplace might be helpful.

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