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How to Write Better Job Descriptions
I never understood why job descriptions were such banal documents with no structure, but a laundry list of task-driven responsibilities instead – responsibilities that pretty much look the same from one organization to another. That makes no sense. They’re more than that. Or, they could be. Meanwhile, what they shouldn’t be are generic copy/paste instruments borrowed from the Internet or someone else’s workplace. That approach deprives a company of its originality. No, rather their contents should show a relationship to the larger organization, so that the person who occupies the role actually understands his or her relationship to the larger organization.

Other generic copy Related Articles

6 Step Formula to Creating Your Own Coaching Sales Copy
Creating copy for your website, blog and marketing materials does not need to be hard! Even a 12 year old can do it! These six steps can take you from "clueless" to a writing/copy machine. Don't wait - get started now!
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
How To Write Winning Copy The More You Tell The More You Sell
Long copy versus short copy, which is better in the online world, when a sale lost forever is just a click away?
How to Write Better Job Descriptions
I never understood why job descriptions were such banal documents with no structure, but a laundry list of task-driven responsibilities instead – responsibilities that pretty much look the same from one organization to another. That makes no sense. They’re more than that. Or, they could be. Meanwhile, what they shouldn’t be are generic copy/paste instruments borrowed from the Internet or someone else’s workplace. That approach deprives a company of its originality. No, rather their contents should show a relationship to the larger organization, so that the person who occupies the role actually understands his or her relationship to the larger organization.

Is Your Advertising Amoral?
You already know that a strong headline gets people to start reading your (advertising or marketing) copy. You also know that the purpose of every paragraph is to get people to continue to read the rest of the copy. But what happens when people get to the end of your copy?
Online Copywriting Tips - Conversion first, SEO later
When we get new clients on board, the first think they want to be taught is how to write good copy to rank well in the search engines. The first thing I tell them is to write for the consumer as if you were selling it to them in person first. Once you have completed a masterpiece of a sales presentation that will convert any reader into a buyer, then focus on the SEO portion. Search Engines are smart, so you don’t need to do that much, but it would not hurt to turn some of the generic words into specific keyword phrases as these types of phrases tend to rank quicker and convert higher than their generic counterparts.
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

How to Write a Great Sales Letter.
Writing great sales copy (or having it written for you) can turn your business into a world-beater, having said that mediocre sales copy can have an adverse effect, so it is of paramount importance that you know the difference. So following are my 5 top tips on writing highly effective sales letters that are working now and will continue to work in the future. Become great at writing sales copy and you can write your own paycheck.
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