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Product/Service Recommendations, Support…More Than You Want to Know
You have to love today's social media. Ok you don't have to love it because there is so darned much of it and it has empowered people. Problem is some people just shouldn't be empowered. Heck some should have their computers unplugged and their smartphones confiscated. But sites and blogs have done an excellent source of how-to (how-to install, how-to use, how-to fix, how-to replace, how-to get action) information. So if a company's support group is a little slow in responding, only following what their support check list tells them or speak in tongue there are people out there who can help. Use Bing (Google is so yesterday!) and find the answers. Just don't Tweet because someone might send you classified documents.

Marketing vs Tech…Consumers Need Voice in Driving Products
Entrepreneurs and companies can no longer develop a product, throw it into the marketplace and expect huge sales. Today the consumer has to be part of the complete process.
Netbooks, Cloud Computing – Work, Play Without Boundaries
While netbooks hold a world of promise for people with longer battery life and lower price they also represent a downside that must be considered when they are not connected to the cloud.
Social Divide…When a Tree Falls in the Forest
Businesses are investing heavily in social media. It's where all of the action is. But is it where all the money is at? Research continually shows that boomers are "not quite" as social media active as millenials. The solution is that we'll just ignore them. Who cares if there are over 1.5 billion of them around the globe? Who cares if they have a greater proportion of the population's disposable income? After all social media isn't about producing sales, profits. It's about being social. Right? If their numbers are growing we may need to determine how we're going to reach, inform, educate, influence them or not. But if they have the money....

Organically Growing Champions, Sales, Market Share
Word of mouth (WOM) and technical/passionate users can help you faster and more economically than all the advertising dollars. Use them wisely...
Lean Marketing
The number one complaint from CEOs of companies who are trying to rapidly increase sales is that they can’t measure their return on marketing investments and that the sales process performs unpredictably. When considering the bad habits and waste that they allow to exist in marketing and sales planning, execution, and management it is barely any wonder why there is so much money, time, and resources thrown down the comode in the sales process and marketing operation.

Other geoffrey moore Related Articles

The Men Behind the Microchip: The Early Years of Intel Founders Robert Noyce and Gordon Moore
As self-described “accidental entrepreneurs,” Robert Noyce and Gordon Moore created what would become by far the foremost semiconductor maker in the world. They didn’t set out to create a billion dollar company or to transform an industry, but that is exactly what the pair did when they founded Intel in 1968. Though best known for its Pentium and Celeron microprocessors that can be found in more than three-quarters of the new PCs that come today, Intel also makes flash memories and embedded semiconductors. Now, with over $35 billion in revenue and annual growth standing at 13.5 percent, the legacy left by Noyce and Moore remains one of the strongest examples of innovation and entrepreneurship in the 21st century.

Lesson #1: Managers Are a Company’s Main Motivators
When Noyce and Moore went to work for Shockley Semiconductor Laboratory, both thought it was the opportunity of a lifetime. Within the industry, Shockley was considered a phenomenon; his physical intuition was legendary. “One of my colleagues claimed Shockley could see electrons,” says Moore. “He had a tremendous feeling for what was going on, say, in silicon.”

Lesson #3: The Accidental Entrepreneur is No Accidental Success
“There is such a thing as a natural-born entrepreneur, for whom the entrepreneurial urge drives everything, and who can make a business out of almost anything,” says Moore. “But the accidental entrepreneur like me has to fall into the opportunity or be pushed into it. Then the entrepreneurial spirit eventually catches on.” Moore and Noyce are evidence of the fact that entrepreneurs do not necessarily have to be born as such. Through a process of discovering their passion and being unhappy with their prospects at other companies, Moore and Noyce decided to start up their own business. It was their willingness to admit their shortcomings and seek out the help of others that the two accidental entrepreneurs in fact became two of the most successful entrepreneurs in modern time.

Lesson #4: A Healthy Dose of Paranoia Will Put You Ahead of the Curve
Intel might have become the largest semiconductor in the world, but it wasn’t without missing a few opportunities along the way. Looking back, Moore and Noyce learned the importance of harnessing the power of paranoia. To some, paranoia is a psychotic disorder characterized by delusions of persecution. However, in the business context, paranoia amounts to being highly concerned and aware of potential threats to your company. Moore and Noyce came to understand that it was also one of the key traits for entrepreneurial success.

Lesson #5: Do What You Do Better than Anyone Else
“It’s important to remember one thing that is essential for any entrepreneurial organization,” says Moore. “Do what you do well. Look at other things as incremental opportunities, but don’t change the basis of what you do well.” Moore and Noyce might have had many failed products over the years at Intel – arguably more than most successful companies – but they never strayed from their original idea as to what they wanted their company to be about. Indeed, it was by focusing on a single vision and doing that well that they increased their circle of influence and climbed to the top of the industry.

Gordon Moore and Robert Noyce Quotes
Gordon Moore and Robert Noyce Quotes
Michael Moore – an evangelist for truth
Documentary filmmaker, Michael Moore, flexes his marketing muscle to challenge the status quo.
Refresh Your Competitive Advantage
"Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever ... it is not a strategy; it is requirement." (Geoffrey Moore). Whoever learns faster-and-acts- wins! Don't fall behind -- Out-Read, Out-Learn Your Competition and Customers ...
Does Moore's Law Suddenly Matter Less?
A post in the New York Times this morning asserted that Software Progress Beats Moore’s Law. It’s a short post, but the money quote is from Ed Lazowska at the University of Washington:
Success is as Easy as ABCD
It's not often you get a broad sweep of global leaders and key players in the worlds of business, entertainment, the arts, media and spirituality delivering the same message but that is exactly what happened when Geoffrey Canavan assembled an eclectic mix of guests for his 13 part radio series on the VoiceAmerica Business Channel. Each week, Geoff interviewed key people from the worlds of business, spirituality, technology, finance and the arts on what realism meant to them and how it impacted on their lives and businesses.

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