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george gallup Tagged Articles
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Lesson #4: Never Underestimate the Power of Research
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| Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director. |
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Other george gallup Related Articles
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Communications Tips
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| "The Greatest problem in communication is the illusion that it has been accomplished."
George Bernard Shaw
The great quote by George Bernard Shaw confirms what I have experienced in my 35 plus year career. And in my past 23 years in my own business, I cannot think of a single instance where "communication" was not listed as a problem, challenge, frustration, irritant, etc. in the focus groups, discussion groups and other strategic planning endeavors I have conducted. Communication is a challenge. And it is an opportunity for very positive impressions if one works at doing it effectively. |
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Are You a Great Manager?
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| A twenty-five year Gallup study of over eighty thousand managers discovered the secrets of great managers. Here’s what the research uncovered -- Great managers hire employees based on talent, not experience. This flies in the face of the arguments I hear from sales managers all over the country. They want experienced salespeople. Gallup found that great managers look at talent, not just history. |
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George Lucas Quotes
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| George Lucas Quotes |
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Lesson #4: Never Underestimate the Power of Research
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| Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director. |
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George Eastman Quotes
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| George Eastman Quotes |
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Motivational speaker: Boxing Legend George Foreman
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| George Foreman became heavy weight boxing champion of the world. Today he is a preacher, entrepreneur and the spokesperson for the George Foreman Grill with over 1 million units sold. And yes a motivational speaker. What could George Foreman, a former boxer, say that might motivate you? |
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Even George Washington Almost Got Canned Once
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| Did you know that in 1777, there was an effort to force George Washington to retire from the military service? I didn't -- until I took a look at Mark McNeilly's George Washington and the Art of Business: Leadership Principles of America's First Commander-in-Chief. |
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The Knockout Entrepreneur: The Early Years of George Foreman
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| He went from being a lean, mean fighting machine to selling lean, mean grilling machines. At 6 foot 3.5 inches, George Foreman stands tall as a leader in the boxing world and business world alike. And, in both, he has risen to unprecedented heights of success. Considered one of the top ten greatest boxers of all time, and having sold almost 100 million George Foreman Grills, this is one entrepreneur who refuses to get knocked down. |
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Work and Play
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| I will always remember George Burns stating, "If you love your job, you will never work a day in your life."
George Burns enjoyed his life and his work for a century.
If you enjoy what you do, you can substitute the "Thank God it's Friday" club for the "Thank God it's Monday"
club. Beyond what you do for a living, you will receive tremendous benefits if you enjoy the people you work
with.
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Change or Be Changed
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| George was 53 when he had his first attack. He'd smoked for almost 40 years, was badly overweight, had an extremely high fat diet, and handled stress poorly. This warning shocked him into joining a smoking-cessation program. George and his wife also learned about healthy eating and improved their diets. Within a few months he'd lost his huge stomach, was very cheerful, and full of new energy. He was a changed man. |
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