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Position your brand as category leader
Mick Danskin tells you how to gain category leadership by naming your own category based on your product or service's unique features and benefits.

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Metropolitics: Why Local Government is the Solution to Preserve American Democracy (and Society)
It's quite unfortunate that American national elections are perceived as a Partisan Death Match through which 51% of the nation gets to impose its personal beliefs on the hapless 49% minority. America's Culture War (Kulturkampf for you Germans out there) is still raging, and is increasingly being fought over national social policy.
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