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Lesson #4: Network to Bring Others Into the Know
By the end of World War II, L.L. Bean products were being found in the homes of everyone from Calvin Coolidge and Franklin Roosevelt to Doris Day, Babe Ruth, and the Aga Khan. Even John Wayne took off his country western getup to wear something a la L.L. Bean every now and then. But, was this just coincidence? Or was it part of a larger strategy on Bean’s part to grow his business by networking and creating word of mouth?

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Lesson #4: Network to Bring Others Into the Know
By the end of World War II, L.L. Bean products were being found in the homes of everyone from Calvin Coolidge and Franklin Roosevelt to Doris Day, Babe Ruth, and the Aga Khan. Even John Wayne took off his country western getup to wear something a la L.L. Bean every now and then. But, was this just coincidence? Or was it part of a larger strategy on Bean’s part to grow his business by networking and creating word of mouth?

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