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Lesson #3: Create a Lifestyle
A line of Sean John clothing, a line of Sean Jean Navigator custom SUVs, a new Unforgivable fragrance, an upcoming line of Sean Jean Elite shoes – Combs has saturated the market in an attempt to move from being an urban clothing label to becoming a lifestyle brand. He has attempted to incorporate his sense of style into all of his products, creating a lifestyle based on urban sophistication and sensibility and appealing to young adults worldwide to embrace this lifestyle.

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Hey - Are Your Sales And Marketing Materials Fridge Worthy?
When my friends come over to my house, the first place they head to is the fridge. And nooooo - it isn't for the food either! (although I AM a fabulous cook) They are STARING at all the cool quotes, cards, offers and important things or people that I want to remember and have in my radar. All attached with a fabulous magnet of course. (REALLY - it's a position of honor!) And people LOVE looking at it! I often advise my clients that ANY sales and marketing materials they're creating had better be FRIDGE WORTHY. (or puh-lease - DON'T show them to me)

Are YouTapping Into THE POWER OF PLAN B?
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What Can a Drag Queen Teach Sales Professionals?
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Mentoring – Winning Opportunities for Everyone
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3 Secrets on Getting the Most Out of Attending Events
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5 Lessons from a Master Storyteller
We can all learn to bring our message to life with fabulous stories. We can all learn to be better storytellers - focusing on our customers and prospects, and not our own chest thumping selves. That's where true marketing begins!

Your billion $ idea
How do you know if your fabulous new business idea will make you fabulously rich? Read this insightful article to test your startup idea.
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