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The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Top Tips to Make Your Social Networking Marketing Video Tutorials Red Hot
Isn't it great that social networking marketing video tutorials can generally convey information to viewers that just words could not do alone? Social networking websites promote and are so involved in marketing so many types and topics of information that one can basically learn how to do anything with video tutorials.

What's Returns Have To Do With It?
On a subject I don't talk much about, I wanted to address a subject that does affect retailers, even with a good POS system. And that's about returns. We can't ignore statistics, and these are showing us some important trends in retail fraud. We're finding that fraudulent returns total $9.6 billion a year, according to figures from the National Retail Federation, and a Return Exchange's Retail Returns Study puts the figure at more than $17 billion annually. Returns that come through an automated system like your POS can take the burden of granting returns out of the store's hands. The merchandise tag can be scanned at point of sale and, when a customer c

Practice Preparedness: Service Recovery
This article shares a tale on how one leader prepared for service recovery. Additionally, a group exercise is provided to challenge a department to discuss and provide service recovery for your customers.

The Power of Gift Cards
Gift certificates and gift cards have been a part of the retail landscape for years, but many retailers don't use them to their full potential, including taking advantage of the technological innovations that make them more powerful.

Restaurant Marketing In A Downturn
My last post dealt with an very broad approach to your business overall during a downturn.

As If They Were You
"Treat everybody else as if they were you." These words gave me pause. I wonder what it would be like if we each did what this "unknown author" is advocating?

New Study of Corporate Rewards Program Proves...
Considering that a recent study from the Incentive Federation has shown that a good corporate reward program can improve sales and production as much as forty-four percent a company can hardly afford not to have a corporate reward program.

How About, THANK YOU?
It started with a turkey. In the early days of a start-up company I once worked for, a plump turkey was a small thank you token given to employees around the holidays. The turkey-giving practice lasted maybe three years, until the growing size of the organization necessitated its change. And while enhanced benefits emerged to replace that poultry gift, I found it amazing that the missing turkey still appeared as a resentment issue five years later in employee forums.

Other gift card Related Articles

Is Your Business Card Working to 55 Potential
Who’d ever think of branding and positioning for a business card. You should, if you’re expecting to maximise your impact. It’s no use having a fancy looking card that does nothing for you. These branding principles will help you not only make a great first impression, but will also make sure your card stays put in their Rolodex!

Speak from Your Heart with Kindness
Each of us is graced with the most powerful gift. With it, we are able to make people soar out of orbit with happiness, or plummet to the earth with despair if we are careless. What is this almighty gift? It is the gift of words and the ability to communicate.

The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Great Business Card Top 10 Checklist
Is your business card completely useless? You'd be surprised at how many business cards are useless, for one reason or another, but yours doesn't have to be. Use this checklist to evaluate your business card (or to upgrade your new card), and to see what makes a truly great business card.

Law of Attraction Marketing - Attract Your Ideal Coaching Clients When You Embrace Your Inner Helping Guru
As a solo coach building your practice, reaching the right people is about discovering your gift and embracing that it is not something you do, it is not your profession or your title, it is a gift. In this article you'll learn that understanding how to share your gift authentically is the true magnet that will draw your ideal prospects to you.

IS IT TIME TO CUT UP YOUR CREDIT CARD?
The problem of credit card debt that many cardholders face lies more in the use or abuse, misuse, of their credit card. This can be traced directly to their lack of financial control and financial education of these card users.

Reduce Your Holiday Stress with Gifts of the Heart
In this hustle-bustle world we live in, it's so much easier to charge something on a credit card rather than give a gift of the heart. And gifts of the heart are especially needed during the holidays. A few years ago, I began to prepare my children for the fact that Christmas that year was going to be a small one. Their response was, "Yeah sure, Mom, we've heard that before!" I had lost my credibility because I had told them the same thing the previous year, while going through a divorce. But then I had gone out and charged every credit card to the max. I even found some creative financing techniques to pay for their stocking stuffers. This year was definitely going to be different, but they weren't buying it.

How To Choose The Best Type of Credit Card For Your Circumstances
If you read the newspapers, watch television or go online, you'll see there are always new credit card offers coming onto the market almost daily, all with their own enticing offers and unique benefits to tempt you towards applying for their card. But which one is right for you? This article looks at how to review a credit card and select the best one for you.

Get rewarded properly from your credit card
Are you getting reward properly from your credit card? Does your credit card need a tune-up? Here's a quick article on credit card rewards.

Credit Card Piggybacking
What is Credit Card Piggybacking? Credit card piggybacking is much like the childhood game of being carried around on someone else's back; but instead, you're “carried” on someone else's credit card account. Once you're added as either a joint card holder or an authorized user to a credit card account, the entire credit history typically appears on your credit report and included in your credit score.

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