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WHY IS UPSIDE-DOWN MARKETING SO POPULAR? AND IS IT KILLING YOUR BUSINESS?
For some peculiar reason marketers persist in paying attention to what they like rather than the things that make the most difference. This piece examines this unwise behaviour, explains why it is so common and suggests a more intelligent set of priorities.

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Selling Mark Twain
This short article describes Samuel Clemmons’ “Subscription Sales” process. In addition to being an extremely gifted author, Clemmons – who most people know by his pen –name “Mark Twain” – was an acknowledged sales genius.
Spontaneity
In his inspiring book Be A People Person, John Maxwell tells a true story about an important game of rugby that took place between two English schools. During the closing minutes of the contest, a boy more gifted with enthusiasm and school spirit than with experience, was sent into the game for the first time.

Perspective
Quit your griping - use what you've got! In 1993 the U.S. Junior Chamber of Commerce recognized John Foppe as one of Ten Outstanding Young Americans. John worked as a speaker while in college and graduated cum laude in just three and a half years. He's also a gifted artist and an inspiration to all who know him.

Dare to Dream and Dream BIG
It is said that every person has at least one good story in them! Some people are gifted to have more than one. Do you know a future writer – someone who dreams of writing fiction, poetry, or short stories? Maybe that future writer is…you! If you dream of writing, then why not write? Why not Dare to Dream…and Dream BIG?

"I’m Just a [Insert Your Title Here] Who Can’t Say No"
In my experience, most of the people I coach are truly capable of accomplishing anything they want to achieve. They are highly talented and highly gifted in their ability to make dreams become realities for themselves and for others. However, they often sabotage themselves by trying to do too many major projects at the same time.
Internet Marketing For Small Businesses
When one raises the topic of internet marketing there are usually a couple of responses. From the technically gifted, they immediately go off onto an elaborate discussion about the nuances and subtleties of the newest software or services. For small businesses, there is usually a completely different reaction.
The Art of Influencing and Empowering Others
A leader who wants to influence and empower others should inspire them with a great enthusiasm. You may not have been gifted with this kind of personality but you can still move people through your honest conviction.

Unemployment is a State of Mind
A successful executive with a sterling reputation as a gifted manager is asked to leave his position. He grapples with having to "look" for a position, something he has never done. After working through the emotional process of losing a job, he reconnects with what is most important to him, and by doing so, creates a new and exciting business venture.

Leadership Truth #7 - Great Leaders Believe Work is Play
Have you ever noticed that the best leaders actually have fun at work? It really is allowed to create an environment where the good times outnumber the bad times. There are some gifted leaders who have discovered this concept.
Listen to Your Inner Melody
Each person is gifted with their own intuition. Trusting this intuition, however, is an entirely different matter. Trusting in intuition is learned. It is developed through repeated instances of success.
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