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Garber on Business: Advertisers, Know Your Market
There's a radio ad on the air these days and every time I hear it, I burst out laughing. And it isn't meant to be funny, either. An essential rule-of-thumb for advertisers trying to win over stingy consumers like me, is "Know Your Market."

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Need A Maid?
Need A Maid? was formerly known as Blue Bird Cleaning Services and was founded in 1979. The owner of the company, Ginger Howard, acquired the company in 1988.

Q. What suggestions do you have for retailers who do e-mail marketing?
A. When you send an e-mail, always include a hyperlink to your website. Create winning e-mail subject lines like: "Frankie, seen this yet?"; "Ginger, sorry you couldn't make it."; "Christy, your courtesy reminder."; and "Steve, it happens in 72 hours."
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