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The Future of Franchising
Franchising demands trust, openness, support, consistent behavior & most importantly defined roles from the franchisee & franchisor. According to a study, franchising contributes 20% to global GDP and has been able to attract retail investors in India. Global brands like Mc Donalds, Subway, Reebok, KFC and many more entered the Indian market through the same channel.
Opening Up New Sectors, New Markets
At any point in time, most consulting firms are engaged in opening up new markets: either for themselves or for their clients. This paper addresses: a) Typical contexts in which a consulting firm might want to develop a new market b) Some of the common pitfalls that show up c) Telling the story, when the story is still in development ... "building the road while we walk on it" d) Making use of alliance-partners to accelerate progress e) Deciding when to call it a day v. when to keep going As this is a huge subject, no one paper can capture even a fraction of our collective experience in this area. This document is intended as an aid to discussion, and therefore some questions are inserted to stimulate thinking.

Do you reach a global market
It is widely reported that there are 6.5 billion people on the planet spread throughout 194 countries (I only have another 171 to see!) Follow this link to test yourself.

Other global brands Related Articles

IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

Retailer Brands - Lessons from UK and what it takes
Retailers are assuming that consumers will embrace retailer-owned brands. They may be in for a big surprise. Hopefully, being sensible, they will have researched this move. Not to do so would be naive. It is suggested that Stephen Cain, when at Coles, was behind the plan to move to a higher percentage of retailer-owned brands. Maybe, but it is worth pointing out that his experience of UK food retailing was with ASDA - a committed EDLP strategist. ASDA increased its percentage sales of retail brands in recent years by relying on PRICE not VALUE. There is a difference!
"Don't Think Pink: What Really Makes Women Buy—and How To Increase Your Share Of This Crucial Market" by Lisa Johnson & Andrea Learned
Johnson and Learned provide an insightful look into how women want brands to communicate to them, how brands should listen, and what women really want. Rating: 4/5
Multi-brand strategies - pitfalls and pluses
As franchising grows in Australia so does the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy. They may be disparate brands, not related to each other except they occupy retail shopping centre space. For example, the Pets Paradise, Warner Bros. Studios (all company owned) and Billy Baxter’s Coffee Shops are all controlled by the one group. Alternatively, and more commonly, multiple brands in related industries such as the Donut King and BB’s Café brands owned by Retail Food Group, the Muffin Break and Jamaica Blue brands owed by Foodco Group, and the Drytron and Bizzi Beez brands owned by Fibrecare Group, are long established multi-branded networks.

Food franchising come of age in India: FICCI
Food franchising has come of age in India. Northern India boast of having 70% brands of 408 brand franchisors, Western India with 386 brands, Southern India with 250 brands and the Eastern India with 58 brands. Over 30% of new food outlets which are coming up in almost all the cities across the country are through franchise system, 17% share of food and beverages in the organized sector is operated by franchisors in the country. There are 1200 franchisors at present, out of which 150 are exclusively dealing in food and beverage retail 75% of which are of Indian origin and rest are international.
Should Your Business Consider Franchising?
If you are serious about building a substantial business you should benchmark your progress against global industry peers not just your local competition. You will soon find that franchising offers the opportunity to build truly national and global businesses on a scale that your non-franchised competition just cannot match. Many of the worlds most successful companies such as Coca Cola, Shell, Toyota, BP, Ford, Pepsi, General Motors and of course KFC and McDonald's have built domestic and global brands using franchising as a management and marketing tool far outstripping the enterprise value of their non-franchised counterparts. A franchise network spanning national (and potentially international) markets offers better diversification and insulation from localised economic or competitive forces and early access to high-growth markets.
The Future of Franchising
Franchising demands trust, openness, support, consistent behavior & most importantly defined roles from the franchisee & franchisor. According to a study, franchising contributes 20% to global GDP and has been able to attract retail investors in India. Global brands like Mc Donalds, Subway, Reebok, KFC and many more entered the Indian market through the same channel.
Global Citizenship in the 21st Century
A perspective from a young person about global citizenship and how it will affect leadership at a global level. Having in mind that many entrepreneurs are coming together locally to build global products/businesses, it's important to understand where the world is moving.

2011 Consumer Packaged Goods Marketing Trends
With the recent global economic downturn, most brands and their marketers have had to rethink their advertising, marketing a promotional strategies. Consumer demographics are always shifting. But now more then ever, the changes are rapid and swift. Consumer packaged goods (CPG) manufacturers and their brands must always be on the cutting edge of an ever changing brand-consumer relationship.

Social Media Principle 5 – WITH People, Not TO People
Marketing is something you do WITH, not TO, people. Successful brands realise that being social isn’t about where, it’s about how for the last 30 yrs or so, brilliantly controlled brand management was the perfect approach for persuading a mass market of credulous consumers who eagerly put their faith in brands.
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