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Collaborate Rather Than Compete
Many would say that our entire free-economy system is built on the foundation of competition. Competition drives the supply and demand curve, it is the catalyst in pricing models, and it fuels the need for innovation. Yet some have suggested that cooperation and collaboration with our competitors can be valuable.

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Communications Audit who hears your message
Public relations is the ongoing process of helping a company or organisation build mutually beneficial relationships with its important publics. Sometimes a company needs to gauge public, employee or media opinion concerning its image or functions. After all, if a company wants to respond to or change attitudes, it needs to have a clear understanding of what drives those beliefs. A communications audit is a useful tool to test the waters.

THE CHANGING FACE OF CORPORATE, PRODUCT/SERVICE COMMUNICATIONS ... HITTING A MOVING TARGET
We the press...instant messaging...global communications have all changed how you should carry out and manage your PR and communications efforts. Do it right. Do it effectively. Do it profitably.

Soft Skills Training Seen as Needed More Then Ever
Corporate soft-skills training is increasing as companies are experiencing global growth and cross-cultural communications challenges. Getting a handle on effective training for some "old school" management-types can be even a greater challenge. As domestic and global markets change and employment dynamics shift, organizations need to be effective in how they roll out this type of training. A focus on interactive training can turn the "Knucklehearted" leader into someone that is magnetic and effective in influencing others.

Improve Your Communications by Taming those 800-Pound Elephants
With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done.

Is Your PR Firm Right For You?
It’s important that you choose a public relations company that you can trust to guide your company’s communications towards realistic goals, while focusing on the specific issues your organization faces. Here are 7 ways you can tell if your PR firm is right for you.

The little agency that lost its soul
I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

Can You be a Successful Global Negotiator?
Global business is on the rise. Because of the worldwide web and instant communications the ability to develop international joint venture partners, supply sources and distributorships has opened up a world of opportunities for even the smallest of companies looking to grow. At some point, if not already, you may be challenged to exercise leadership qualities in the global negotiation process. At the very least it may be to host potential global partners when they visit your organization. How prepared are you?

ICT and Green
The impact of Information, Communications Technology (ICT) on Global Climate Change (GCC)

Global Citizenship in the 21st Century
A perspective from a young person about global citizenship and how it will affect leadership at a global level. Having in mind that many entrepreneurs are coming together locally to build global products/businesses, it's important to understand where the world is moving.

How to deal with problematic salespeople
Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

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