Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

global positioning Tagged Articles



Extra, Extra, Dinosaur Sales Professionals Saved From the Edge Extinction
Ever heard of those sales professionals called Dinosaurs? You know, the ones that wine and dine their customers. Did you know that they are coming back?

Other global positioning Related Articles

Enhance Your Chance Of Success
GPS usually stands for "Global Positioning System" But it could stand for "Growth Plan for Success." You need a plan to reach any stage of success, and success usually is a result of personal growth. So what should you consider for your plan?
What it Takes to Get More Appointments
Without question, the most popular requests I receive each week are for help with making appointments and, specifically, creating positioning statements. For example, Pat and I traded about 6 emails over the past 10 days to get his positioning statements just right. But what if you nail your positioning statement but you're still struggling to get appointments? My guess is that you're doing one of the following things ineffectively...
Positioning Basics
There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My ‘methodology' is more a way of thinking about things. I don't really have a checklist or set of step-by-step instructions.

Positioning for Success - Part I
Positioning is probably the most important thing you'll do in your consulting or entrepreneurial business life. People come to you because of their perceptions, and perceptions are created through positioning stories. The right positioning and focus will attract prospects and customers to your door, and keep them coming back.
Failure of HQ & Sales to Communicate Effectively
Sin #4 of the "9 Most-Deadly Sins in Sales & Marketing" is Failure of HQ & Sales to Communicate Effectively * HQ/Marcomm sees forests, not trees * Sales sees trees, not forests Perspective is everything in business and in everything we do. It's essential that Sales and Management agree on what's best for their customers -- and their company. They must start by agreeing on the best "Positioning Statement" they can make for their company. All messages the company conveys -- Mission Statements, Elevator Pitches, Ads, Websites, etc -- should all have their origins in the Positioning Statement. All parties must also agree that the Positioning Statement is the best message the company can make.

Dr. Bradford W. Parkinson
Mazon Associates, Inc. featured Dr. Bradford W. Parkinson, "the father of the Global Positioning System," in its April 2010 issue of Building Bridges monthly newsletter.
Your Personal Positioning Statement
This article also ran in the Torontojobs.ca magazine and covers how to go about positioning yourself when job hunting. A strong personal positioning statement is a multi purpose tool that can aid in your job hunt.
The Pull of Positioning
What areas of your broad expertise do you specialise in? Are your specialisations unique, different, or better than other people who operate in the same broad space? If you can answer yes to these questions you have positioning. If not, do your work because positioning is the best way I know to pull rather than push in our businesses.
Global Citizenship in the 21st Century
A perspective from a young person about global citizenship and how it will affect leadership at a global level. Having in mind that many entrepreneurs are coming together locally to build global products/businesses, it's important to understand where the world is moving.

Positioning Yourself and Your Business for Maximum Success
Positioning is one of the most important marketing concepts you will consider in your business career, suggests Mike Farrell with aspenIbiz. Read this short post as it will reveal several positioning strategies that many people overlook and cost themselves a lot of many as a result.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

What To Do With a Troublemaker?

Convening a focus group for a niche product

Adapting to Technology and the Internet
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.