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Caroline Artis is a partner at Ernst & Young. When she went on maternity leave she realised that more support was needed for returning mums. Now she heads a Parents' Network which provides a growing range of advice and help for working parents in the firm.

Other global professional services Related Articles

“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

“Seven Strategic Tips For Selling Professional Services Brand, According To Your Strategic Thinking Business Coach”
Selling professional services presents many challenges and problems with closing a deal with a prospect and/or client. The term “closing” has an inherent seller-orientation and it can be interpreted as putting your needs ahead of the client’s needs. And that is never a desired interpretation for those who sell professional services. The “closing” model also presents some conflicts between the belief that buying is driven by rational decision-making, rather than emotion. What is important is to have the buyer of professional services feel comfortable about a rational decision they have to make. Instead of the “closing” concept, which presumes a transactional, seller-centered, rational model of buying decisions, let’s look at a model centered on trust in the seller. Here are some tips to accomplish that. Here are tips

How Professional Service Providers Can Break Through Resistance to Requesting Referrals, According To Your Strategic Thinking Business Coach
One of the most powerful strategic marketing tools is referrals. Are you resisting the opportunity to request referrals? In doing some research on this subject I learned that many, if not most, professional services providers resist because of fear. Yes, I said fear. The professional services providers are afraid they will: offend and therefore harm their relationship with a client; fail and not cultivate any new business; be perceived as a “salesman” or a “saleswoman” instead of as a professional; and be placed in a totally awkward and uncomfortable position with their clients. So, what can you do to break through and overcome this resistance? Your strategic thinking business coach has six (6) suggested “break through” strategies for you to consider.

Ten Recommended Strategic Actions Needed Prior To Starting Your Professional Services Business
Every day there are multitudes of entrepreneurial spirited people who think about starting his or her own professional service business. And of that multitude, there is some lesser number that actually moves forward and starts their own business to provide professional services off various kinds. Your Strategic Business Coach has worked with numerous entrepreneurs in the startup phase of their professional services businesses and has learned some valuable lessons from those experiences. From those “lessons learned,” Your Strategic Thinking Business Coach offers ten (10) recommended strategic actions that you need to take prior to starting your professional services business.

THE TOO SALESY PARADOX WHY PROFESSIONAL SERVICE PROVIDERS CANT SELL AND WHAT TO DO ABOUT IT
By John Doerr The distress is obvious. The complaints are frequent. The clear disdain for the activity is surprisingly unfiltered. What are we talking about? Selling, or more specifically, selling professional services. In conversation after conversation as I work with clients, conduct seminars, or network with my professional colleagues, I hear the same comments: Selling conflicts with my values as a professional. Selling gets in the way of building strong relationships. You have to have it in your genes - like a used car salesman. I don't sell professional services - I work with my clients to create the best solutions. People won't respect me as a professional if I am selling to them. I can't sell to them. What will they think of me? It (selling) is not what we do around here.

Win More Sales by Sharing Instead of Selling
Sales professionals need to sell their products and services in order to earn a living. However, in today’s global driven marketplace, selling is a challenge because of the Internet to the current economy to all those negative belief about pushy sales folks. So what is a poor sales professional supposed to do?

News for Software Outosourcing Development
Software Outsourcing is an essential part of global business system especially in IT segment. More and more companies select outsourcing just to reduce their in general cost of burden and with this selection they get better effect without any paid services anywhere else. Companies, which frequently hire outsourcing services, are trying to get better outcome in order to cater results for global organizations and the customers.

Client Feedback
When was the last time you asked a client for feedback about your professional services and how your office staff works as a team? You might turn up some useful information by doing a client feedback session when the work is complete. I recently had an experience with a hospital that is an example of how frustrating a poorly working team can be. As a practice advisor for attorneys I am always looking for examples, good and bad, about how to run a professional services practice.
Professional SEO Plans VS Individual Submission And Link Building Packages
In this article I would like to explain the difference between a professional SEO plan and individual submissions packages and link building services which you find on the Internet and can purchase online. The main difference between those services is when you purchase a SEO plan from a good SEO company you will get professional advice and guidelines to improve traffic to your website. Keyword research is also a major importance and is included in most search engine optimization packages.
Five Basic Internet Marketing Strategies to Promote Your Professional Services
If you're not using the internet to market your professional services, you're missing out on expanded opportunities. Using the internet to promote your business will help you make the most out of your marketing efforts. Here are several very basic online marketing strategies to establish a presence online that will expand your reach to the global marketplace and grow your business substantially.
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