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Small Business Advertising - How Baseball Theme Direct Mail Campaign Hits Home Run
It's fun to take a promotional medium, like direct mail, and turn it into a winning campaign. Feel free to use this idea for your business, or create something like it.

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The Business Virgin: Branson Enters The Game
With his magazine failing him, Branson turned to the idea of setting up a record mail order business in 1970. At just 20 years old, Branson began placing record ads in Student and soon began to realize the high demand. He dropped out of high school and began focusing on his new business, which was now making a profit. This modest success allowed him to rent an empty shop on Oxford Street in London in order to set up a music store. His magazine staff was transferred to the discount record store and the operation began to take off. At a loss for a name, one of the girls suggested ‘Virgin’ since they were “complete virgins at business”. With that, the Virgin Empire was born.

Building Piece by Piece: IKEA Becomes an Industry Leader
“It is our duty to expand,” said Kamprad. “Those who cannot or will not join us are to be pitied…A glorious future!”

Lesson #4: Aim High
“Aim for the highest,” said Carnegie. “Think of yourself as on the threshold of unparalleled success. A whole, clear, glorious life lies before you. Achieve! Achieve!”
Franchise Business Opportunities
It sounds like a glorious life, doesn’t it? Everything is already set up for you, all you need to do is buy a franchise and let the rest work itself. Indeed, the promises of franchise business opportunities sometimes seem too be good to be true. And, in fact, they often are.

Franchise Industry Reaches out to Veterans
The VetFran program is for our glorious soldiers who are looking forward to a healthy civil life. The participation is voluntary and the member businesses offer various discounts to the prospective franchisees. It is one of the most popular programs of IFA.
Bookkeeping and Good record keeping
Why does good book keeping mean good record keeping? We've talked many times previously about the importance of good record keeping to save money on your bookkeeping fees.

Stop Wasting Your Time With Social Media
If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business that says they do what you do. (That’s a nice way of saying you are doomed to compete on price.)
Making Money Online Doesn't Have to Cost You a Dime...Or Does It?
The whole idea of making money online is such a broad topic that many people don’t really consider. At first we all knew that you had to have this glorious website that sold life changing products or services. With this website you needed to know how to market your product or service, but times have changed.

10 Tips for Writing Emails
It is illegal to record a telephone call without letting the called person know about the recording. Without the recording there is no reliable record of the call after it takes place. It is not the same with email. Read this article to avoid embarrassment when you send an email.
Should You Record Your Conference Calls?
Making an audio recording is very tempting as it will give you a precise record of the discussion. This is usually a simple matter, but keep in mind the following before deciding to record a call.

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