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What should my marketing budget be?
Getting the most from a limited marketing budget is quite a challenge for the average small business owner. I always ask, business owners how much they spent last year - and how much business did that bring in. Can you answer that question? And are you sure that all of your spend brought the best possible return? This article, gives some simple rules of thumb on setting budgets, an easy way to track your spend and some tips on where to spend your valuable budget. Generally people look for a 1:10 ratio on new products and 1:20 ratio on established products to maintain momentum.
Making it Work!
What will happen when you start to make things work in your life? Would you like to join me and start “making it work” in 2008?

Other goalposts Related Articles

Flexi-budget - Planning for uncertain times
During these uncertain times, companies need to maintain the discipline of good planning and budgeting, but how can you plan and budget when the goalposts keep moving? Orchard Growth Partners is rolling out a flexible planning and budgeting methodology which allows companies to prepare flexible and layered budgets.

Success: How will you know when you're there?
There is a difference between goals and having a successful life. Our goalposts change as we progress. Answering the question about ‘how do you know when you’re there’ forces you to get really specific about what it is that you want in your life. A successful life is one in which we achieve whatever is most important to us.
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