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Lesson #1: You Have To Get Yourself A Gimmick
If there was one thing that Sanders knew better than how to make a quick and mean fried chicken, it was how to sell himself. In the early days, Sanders understood that if he was going to make his small service station stand out from the rest, he would need something that was different from everyone else, something that nobody else could possibly have. The answer? Himself.

Business As A Contact Sport
How Mario Sikora trained himself to be confident.

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The World Famous Colonel: How Harland Sanders Got His Start
He is known as the Southern gentleman in the white suit, white goatee and black string tie, and he is perhaps one of the most famous colonels in the world. Despite not founding the business until he was 66 years old, Harland Sanders turned his local chicken stand into a multinational fast-food franchise. Today, KFC has more than 14,000 franchise outlets in over 100 countries, and pulls in over $520 million in annual revenue. That success, however, was the result of a long and uphill journey for Sanders.

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