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How To Use Your Right Brain When You Cold Call
Unlock the power of your right brain for cold calling success!

“Buy on Emotion” now supported by brain scans.
There's a tendency for Salespeople to concentrate on logic because they feel that emotions are too flaky to have any real importance on a buying decision. But Economists have recently embraced the idea that irrational psychology, rather than cool calculation, plays a significant role in buying decisions.

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